Head of Content Strategy & Growth (FinTech)

MoneyHero Group; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave

Professional trainings

Insurance & wellness

Job summary

MoneyHero Group is seeking a senior leader to head content, editorial and social across SingSaver and Seedly. You will shape editorial strategy, drive audience growth, and steer a team of content, social and creative specialists in a fast-paced fintech environment.

You will bring 10+ years in content leadership, a track record of growing readers and leads, and strong knowledge of SEO and AI-powered search. Hybrid work in Singapore with global collaboration.

Qualifications

• 10+ years in content, editorial or social leadership.
• 4+ years leading teams, ideally fintech or consumer tech.
• Proven growth of audience and unpaid traffic.
• Experience tying content to commercial outcomes.
• Knowledge of SEO content structure and AI search.

Responsibilities

• Set overarching editorial, social and video strategy for SingSaver and Seedly.
• Own content quality, MAS-aligned accuracy, brand voice and data freshness.
• Collaborate with Commercial, Product and SEO to increase clicks and leads.
• Apply SEO templates and AI search standards on pages; shape citeable pages.
• Grow Seedly audience and lead content for flagship moments like SingSaver Awards.
• Lead and coach Content Editorial, Social marketing and creative teams; manage freelancers.
• Bring AI into content creation, distribution with accuracy guardrails.

Skills

Content leadership

Team leadership

SEO & AI search

Fintech content

Job description

MoneyHero Group is seeking a senior leader to head content, editorial and social across SingSaver and Seedly. You will shape editorial strategy, drive audience growth, and steer a team of content, social and creative specialists in a fast-paced fintech environment.

You will bring 10+ years in content leadership, a track record of growing readers and leads, and strong knowledge of SEO and AI-powered search. Hybrid work in Singapore with global collaboration.