Content Strategy Manager (Banking/Insurance)

MoneyHero Group (Nasdaq: MNY); Singapore; On-site; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Remote work leave

Professional trainings

Career advancement

Job summary

MoneyHero Limited is a fintech content team driving AI-augmented content across SingSaver and Seedly. You will own verticals from banking to insurance, build AI-powered content engines, and write conversion copy to turn readers into partner clicks.

You will manage roadmaps, quality, and performance of your segments, collaborating with SEO and editorial teams to meet editorial calendars and keyword briefs. This role offers growth, remote-friendly policy, and competitive benefits.

Qualifications

• AI Power User with ability to build agentic workflows for research, drafting and distribution.
• 5+ years of experience in content marketing with high-volume, high-quality execution.
• Working knowledge of SEO best practices and tool experience (Ahrefs, Semrush, SurferSEO, NeuronWriter).
• Analytical mindset with proficiency in GA4 and Google Search Console to track traffic and iterate content strategy.
• Comfortable with CMS platforms (WordPress, Strapi) and visual AI tools (Midjourney, Canva Magic Studio, CapCut).
• Strong interest in personal finance (credit cards, insurance, investing).

Responsibilities

• AI-Driven Content Orchestration: Draft and translate high-quality financial content using an AI stack to support output and brand authority.
• Multimodal Content Scaling: Repurpose long-form articles into social assets, infographics, video scripts, and EDMs for omnichannel presence.
• SEO & GEO: Implement Generative Engine Optimization to improve brand visibility in AI search results.
• Rapid-Response Content: Monitor financial trends and publish timely content.
• Performance-Led Iteration: Use GA4 and Search Console data to optimize pages for semantic relevance and E-E-A-T.
• Quality Governance: Fact-check and humanize AI outputs to meet compliance and brand voice.
• Commercial Data Integrity: Verify APRs and offers across top pages for accuracy.
• Agile Campaign Support: Provide content support for marketing campaigns under tight deadlines.

Skills

AI prompt engineering

Content marketing

SEO basics

GA4 analytics

CMS platforms

Tools

Ahrefs

Semrush

SurferSEO

NeuronWriter

Job description

MoneyHero Limited (NASDAQ: MNY) is a leading tech- and AI-powered personal finance aggregation and comparison platform that provides consumers with actionable insights to discover, compare, and choose the best financial products with confidence — bringing data intelligence and seamless digital access across insurance and banking solutions. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. MoneyHero had over 280 commercial partner relationships as at 30 June 2026, and had approximately 3.7 million Monthly Unique Users across its platform for the three months ended 30 June 2026.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company's growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company's voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

About The Job

Own the content for assigned product segments, ranging from banking to insurance, across SingSaver and Seedly: build an AI-augmented content engine that grows unpaid traffic on Google and in AI answers, and write the conversion copy that turns readers into partner clicks.

You will own the roadmap, quality and performance of your vertical, from guides and rate pages to landing pages, EDMs and campaign copy, working from the SEO head's keyword briefs and the content head's editorial calendar.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

Key Responsibilities

Mission:

• AI-Driven Content Orchestration: Propose, draft, and translate high-quality financial content using a modern AI stack (e.g., Claude, ChatGPT, Jasper, or Perplexity) to support output and increase output speed without sacrificing brand authority.
• Multimodal Content Scaling: Leverage AI to instantly repurpose long-form articles into production-ready visual assets, including but not limited to social media carousels, infographics, video scripts & clips, and EDMs, ensuring a consistent omnichannel presence.
• Search Everywhere Optimization (SEO & GEO): Execute "Generative Engine Optimization" strategies to ensure our brand is cited in AI Overviews, Bing Copilot, and ChatGPT search results.
• Rapid-Response Content: Leverage AI for real-time monitoring of financial trends getting "newsjacking" content live in hours, not days.
• Performance-Led Iteration: Use data insights (GA4, Search Console) to identify "decaying" pages and use AI to re-optimize them for semantic relevance and updated E-E-A-T standards.
• Quality Governance: Act as the final "Human-in-the-Loop," rigorously fact-checking and "humanizing" AI outputs to ensure they meet strict financial compliance and brand voice standards.
• Commercial Data Integrity: Rigorously verify financial data (APRs, Welcome Offers) across top-performing pages to ensure 100% accuracy for our high-intent users.
• Agile Campaign Support: Provide ad-hoc content support for marketing campaigns and maintain a "positive, problem-solving" attitude when shifting priorities to meet tight deadlines.

In This Role, We Are Looking For Someone With

• AI Power User: You are obsessed with prompt engineering. You don’t just "use" AI; you build agentic workflows to automate research, drafting, and distribution.
• Execution Machine: 5+ years of experience in content marketing, with a proven track record of increasing unpaid traffic through high-volume, high-quality execution.
• Modern SEO Stack: Working knowledge of SEO best practices and hands‑on experience with tools like Ahrefs, Semrush, SurferSEO, or NeuronWriter.
• Analytical Rigor: You rely on data, not guesses. Proficient in Google Analytics (GA4) and Google Search Console to track traffic performance, analyze user behavior, and iterate on content strategy.
• Technical Fluency: Comfortable with CMS platforms (Strapi/WordPress etc) and visual AI tools (Midjourney, Canva Magic Studio, or CapCut) for rapid asset creation.
• Financial Literacy: Strong interest in personal finance (Credit Cards, Insurance, Investing). You can spot "AI hallucinations" in financial data a mile away.

Good To Have

• Experience writing for personal finance publishers or blogs
• Knowledge of the Financial Advisers Act and MAS guidelines on product display
• Experience with other types of content such as video
• Experience working remotely with a distributed team
• Prior work on proprietary surveys or data reports

What Success Looks Like

• Your vertical's content is accurate, current and the first thing readers trust
• Readers move from your guides to partner products, and your pages keep improving on search and engagement
• The team can rely on you to respond fast when rules, rates or products change

What can you expect from us?

Impact

We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work

We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture

We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive

We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation

We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Important Information for Job Applicants

Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.

Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.

MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.

If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at [e-mail] to verify.