AI Content Strategy Lead — Banking & Insurance Fintech

MoneyHero Group; Singapore; On-site; SGD 70,000 - 120,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

International remote work leave

Job summary

MoneyHero Group is seeking a senior content leader to own and scale content for SingSaver and Seedly. You will drive an AI-augmented content engine, manage roadmaps, and ensure brand-consistent conversion copy across guides, rate pages, landing pages, EDMs and campaigns.

You will collaborate with SEO and editorial teams, leverage GA4 and Search Console data, and supervise quality governance to maintain accuracy and compliance in financial content across markets.

Qualifications

• 5+ years of experience in content marketing with a track record of increasing unpaid traffic.

Responsibilities

• AI-Driven Content Orchestration: propose, draft, and translate high‑quality financial content using an AI stack to support output and speed.

Skills

AI prompt engineering

Content marketing

SEO optimization

Analytics GA4 & Search Console

CMS proficiency (Strapi/WordPress)

Visual AI tools (Midjourney/CapCut)

Finance literacy

Tools

Ahrefs

Semrush

SurferSEO

NeuronWriter

Strapi

WordPress

Midjourney

Canva Magic Studio

CapCut

Job description

MoneyHero Group is seeking a senior content leader to own and scale content for SingSaver and Seedly. You will drive an AI-augmented content engine, manage roadmaps, and ensure brand-consistent conversion copy across guides, rate pages, landing pages, EDMs and campaigns.

You will collaborate with SEO and editorial teams, leverage GA4 and Search Console data, and supervise quality governance to maintain accuracy and compliance in financial content across markets.