AI Campaign Analytics & Optimization Lead

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel, in Singapore, is seeking a Marketing Analytics professional to collaborate with business, marketing, product and analytics teams to translate campaign objectives into data-driven audience strategies and effective campaigns.

You will analyze performance across segments and channels, build dashboards, ensure data quality and provide actionable insights to optimize future campaigns. This role emphasizes cross-functional collaboration and continuous improvement.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
• Minimum 3 years of relevant experience in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
• Experience in Marketing analytics, Excel/SQL, Formulate hypothesis, conduct experiment, statistical knowledge and Data platforms/visualization tools.
• Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Responsibilities

• Translate campaign objectives into audience strategies and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution, QA audience counts, segmentation logic, exclusions, suppression rules and offer eligibility.
• Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks.
• Analyze campaign performance across customer segments, channels, offers, lifecycle stages, model-score bands and test/control groups.
• Build and maintain campaign reporting dashboards and regular performance views, track data quality and attribution consistency.
• Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams.

Skills

Campaign analytics

Audience segmentation

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor’s degree in Analytics/related field

Tools

Excel

SQL

Power BI

Job description

Singtel, in Singapore, is seeking a Marketing Analytics professional to collaborate with business, marketing, product and analytics teams to translate campaign objectives into data-driven audience strategies and effective campaigns.

You will analyze performance across segments and channels, build dashboards, ensure data quality and provide actionable insights to optimize future campaigns. This role emphasizes cross-functional collaboration and continuous improvement.