AI-Driven Campaign Analytics Strategist

Singtel Group; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Singtel Group is seeking a data-driven analytics professional to translate campaign objectives into audience strategies and to oversee end-to-end measurement. You’ll collaborate with marketing, product and analytics teams to ensure robust experimentation and actionable insights across channels.

The role requires 3+ years in marketing analytics, proficiency in Excel/SQL, and experience with data visualization tools.

Qualifications

• 3+ years of experience in marketing analytics or data-driven campaigns.
• Proficient in Excel and SQL with data visualization skills.
• Understanding lifecycle marketing, CRM, retention and upsell.
• Bachelor’s degree in Analytics or related field.

Responsibilities

• Collaborate with stakeholders to translate objectives into audience strategies and targeting recommendations.
• Maintain campaign configuration and metadata; perform pre-launch QA.
• Support A/B tests and holdout group frameworks; define hypotheses and metrics.
• Analyze campaign performance across segments and channels; present insights and recommendations.
• Build and maintain campaign reporting dashboards and track data quality.
• Manage analytics workstreams, timelines, risks and cross-functional coordination.

Skills

Marketing analytics

Campaign analytics

Customer analytics

Lifecycle marketing

CRM

Digital marketing analytics

Education

Bachelor's degree in Analytics or related field

Tools

Excel

SQL

Data visualization tools

Job description

Singtel Group is seeking a data-driven analytics professional to translate campaign objectives into audience strategies and to oversee end-to-end measurement. You’ll collaborate with marketing, product and analytics teams to ensure robust experimentation and actionable insights across channels.

The role requires 3+ years in marketing analytics, proficiency in Excel/SQL, and experience with data visualization tools.