Campaign Analytics Strategist

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel is seeking a data-driven Marketing Analytics professional in Singapore to optimize campaigns and audiences across channels. You will translate objectives into segmentation rules, maintain campaign metadata, and support experiments with clear success metrics.

You will analyze performance across lifecycle stages and build dashboards that drive insights and actionable optimizations for future campaigns. A strong SQL/Excel background and CRM understanding are essential.

Qualifications

• Bachelor's degree in Analytics, Marketing, or related field.
• Strong knowledge of marketing analytics and CRM concepts.
• Experience with SQL, Excel and data visualization tools.

Responsibilities

• Translate campaign objectives into audience strategies and targeting.
• Maintain campaign configurations and metadata for QA and reporting.
• Support A/B tests and holdout/control frameworks; define success metrics.
• Analyze performance across segments, channels and lifecycle stages.
• Build dashboards and provide insights for optimization.
• Lead analytics workstreams with cross-functional teams.

Skills

Marketing analytics

Campaign analytics

CRM

SQL

Excel

Data visualization

A/B testing

Education

Bachelor's degree in Analytics

Tools

Data visualization

Job description

Singtel is seeking a data-driven Marketing Analytics professional in Singapore to optimize campaigns and audiences across channels. You will translate objectives into segmentation rules, maintain campaign metadata, and support experiments with clear success metrics.

You will analyze performance across lifecycle stages and build dashboards that drive insights and actionable optimizations for future campaigns. A strong SQL/Excel background and CRM understanding are essential.