Campaign Analyst, AI Decisioning & Campaigns (Singapore, Singapore)

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel, in Singapore, is seeking a Marketing Analytics professional to collaborate with business, marketing, product and analytics teams to translate campaign objectives into data-driven audience strategies and effective campaigns.

You will analyze performance across segments and channels, build dashboards, ensure data quality and provide actionable insights to optimize future campaigns. This role emphasizes cross-functional collaboration and continuous improvement.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
• Minimum 3 years of relevant experience in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
• Experience in Marketing analytics, Excel/SQL, Formulate hypothesis, conduct experiment, statistical knowledge and Data platforms/visualization tools.
• Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Responsibilities

• Translate campaign objectives into audience strategies and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution, QA audience counts, segmentation logic, exclusions, suppression rules and offer eligibility.
• Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks.
• Analyze campaign performance across customer segments, channels, offers, lifecycle stages, model-score bands and test/control groups.
• Build and maintain campaign reporting dashboards and regular performance views, track data quality and attribution consistency.
• Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams.

Skills

Campaign analytics

Audience segmentation

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor’s degree in Analytics/related field

Tools

Excel

SQL

Power BI

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

• Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution, tracking and reporting. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
• Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
• Analyse campaign performance across customer segments, channels, offers, product lines, lifecycle stages, model-score bands and test/control groups. Present insights, hypotheses, recommendations and next steps to improve future campaigns.
• Build and maintain campaign reporting dashboards and regular performance views. Track campaign metrics, data quality, tracking completeness, attribution consistency and performance anomalies.
• Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams to support timely campaign delivery and continuous improvement.

Skills for Success:

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
• Minimum 3 years of relevant experience in in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
• Experience in Marketing analytics,Excel/SQL, Formulate hypothesis, conduct experiment, statistical knowledge and Data platforms/visualization tools.
• Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.