AI-Driven B2B Marketing Performance & Ops Lead

Singtel Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Singtel Group is seeking a Marketing Performance & Operations Manager to lead data-driven B2B marketing and demand-generation initiatives. You will optimize campaigns across paid media, email, LinkedIn and website channels, leveraging CRM and automation tools to drive measurable pipeline and revenue.

Collaborating with Sales, Product Marketing and regional teams, you’ll build scalable marketing operations, dashboards, and governance to improve performance and productivity through AI-enabled

Qualifications

• Bachelor's degree or higher in marketing, business, communications or related discipline.
• 5–7 years in B2B digital marketing, marketing operations or performance marketing.
• Strong understanding of B2B marketing, lead generation, ABM and campaign measurement.
• Hands-on experience with paid media, email, LinkedIn and website marketing operations.
• Experience using AI tools to improve marketing productivity, campaign execution and data analysis.

Responsibilities

• Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, website, CRM and marketing automation platforms.
• Support GTM campaigns from planning to optimisation, reporting and post-campaign analysis.
• Drive demand generation, lead nurturing and ABM to improve engagement and pipeline.
• Oversee paid media operations: audience targeting, setup, budgeting, tracking and optimisation.
• Manage email campaign operations: segmentation, setup, testing, deployment and performance.
• Coordinate B2B LinkedIn efforts including content scheduling and performance tracking.
• Support website operations: SEO/AEO, page readiness, content updates and analytics.
• Maintain CRM, marketing automation and MarTech workflows supporting lead generation and MQL/SQL progression.

Skills

B2B marketing

ABM

Campaign optimization

Marketing analytics

Paid media

Email marketing

LinkedIn marketing

SEO/AE0

AI in marketing

Education

Bachelor's Degree in Marketing/Business/Communications

Tools

CRM

Marketing Automation

MarTech

Job description

Singtel Group is seeking a Marketing Performance & Operations Manager to lead data-driven B2B marketing and demand-generation initiatives. You will optimize campaigns across paid media, email, LinkedIn and website channels, leveraging CRM and automation tools to drive measurable pipeline and revenue.

Collaborating with Sales, Product Marketing and regional teams, you’ll build scalable marketing operations, dashboards, and governance to improve performance and productivity through AI-enabled