Campaign Analyst, AI Decisioning & Campaigns

Singapore Telecommunications Limited; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Singtel is seeking a data-driven marketing analytics professional to translate campaign objectives into audience strategies and leverage CRM, lifecycle marketing and digital channels.

You will work with stakeholders across marketing, product and analytics to QA campaign configurations, run A/B tests, analyze performance and build dashboards that drive retention, upsell and cross-sell opportunities.

Qualifications

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
• Minimum 3 years of relevant experience in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
• Experience in Marketing analytics, Excel/SQL, Formulate hypothesis, conduct experiment, statistical knowledge and Data platforms/visualization tools.
• Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Responsibilities

• Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
• Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
• Analyse campaign performance across customer segments, channels, offers, product lines, lifecycle stages, model-score bands and test/control groups. Present insights, hypotheses, recommendations and next steps to improve future campaigns.
• Build and maintain campaign reporting dashboards and regular performance views. Track campaign metrics, data quality, tracking completeness, attribution consistency and performance anomalies.
• Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams to support timely campaign delivery and continuous improvement.

Skills

Marketing analytics

Excel/SQL

Hypothesis testing

Experimentation

Statistics

Data visualization

Education

Bachelor’s degree required

Tools

Excel

SQL

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you’re engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you’ll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

• Collaborate with business, marketing, product, analytics, data science and Martech stakeholders to translate campaign objectives into audience strategies, segmentation logic, eligibility criteria and targeting recommendations for retention, upsell, cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution, tracking and reporting. Perform pre-launch QA on audience counts, segmentation logic, exclusions, suppression rules, sample records, offer eligibility, channel eligibility and campaign setup.
• Support the design and implementation of A/B tests, champion/challenger tests, holdout groups and control-group frameworks. Define campaign hypotheses, treatment groups, success metrics, measurement windows and evaluation approach.
• Analyse campaign performance across customer segments, channels, offers, product lines, lifecycle stages, model-score bands and test/control groups. Present insights, hypotheses, recommendations and next steps to improve future campaigns.
• Build and maintain campaign reporting dashboards and regular performance views. Track campaign metrics, data quality, tracking completeness, attribution consistency and performance anomalies.
• Manage campaign analytics workstreams, timelines, dependencies, risks and follow-ups across cross-functional teams to support timely campaign delivery and continuous improvement.

Skills for Success:

• Bachelor’s degree in Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, Information Systems or equivalent.
• Minimum 3 years of relevant experience in in marketing analytics, campaign analytics, customer analytics, lifecycle marketing, CRM, digital marketing analytics or data-driven campaign operations.
• Experience inMarketing analytics,Excel/SQL,Formulate hypothesis, conduct experiment, statistical knowledge andData platforms/visualization tools.
• Understanding of lifecycle marketing, CRM, retention, upsell, cross-sell, customer value management and digital/direct marketing channels.

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.