AEM Web Ops Lead — Digital Experience & Performance

StarHub; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

StarHub is seeking a hands-on Assistant Manager to own the technical build and performance of our website on Adobe Experience Manager (AEM). This role sits in the Web Operations digital business team, focusing on AEM development, authoring, and page performance.

You will co-own the StarHub.com experience with the Web Ops Manager, build templates and user journeys, and analyze page data to drive conversions and campaigns.

Qualifications

• 2-5 years hands-on experience with Adobe Experience Manager in an authoring and development capacity.
• Experience in the telecommunications industry preferred.
• Strong technical grounding in AEM: components, templates, DAM, and workflows.
• Working knowledge of HTML, CSS, and basic JavaScript to troubleshoot or brief developers.
• Understanding of web UX principles and the digital content lifecycle.
• Proficiency with web analytics tools (Adobe Analytics preferred) to interpret page-level data.
• Experience with A/B testing and personalisation is an advantage.
• General understanding of web operations processes, including campaign launches and content change workflows.
• Highly organized, detail-oriented, and able to manage competing priorities under deadline pressure.

Responsibilities

• Own the technical build and performance of StarHub.com on AEM, including development, authoring, and page performance.
• Co-own the StarHub.com experience with the Web Ops Manager to support digital sales, product awareness, and brand experience.
• Build templates, page structures, and user journeys aligned with strategic objectives.
• Analyse page-level data (traffic, bounce rate, conversion) to identify what’s working and what isn’t.
• Support A/B testing and personalisation initiatives and implement winning variants.
• Audit underperforming pages and propose improvements.
• Collaborate with the Web Operations team to ensure timely Discovery Page updates and go-live readiness.
• Coordinate with Digital POs, Product, Marcom, Brand, SEO, UX/UI, and Tech teams to align requirements and feasibility.
• Flag technical risks and dependencies on planned launches.
• Assist lead-generation initiatives by integrating forms and dynamic content where appropriate.
• Provide team guidance and mentorship to operational leads to maintain momentum during busy periods.

Skills

Leadership & teamwork

Cross-functional collaboration

Stakeholder management

Attention to detail

Tools

AEM

HTML

CSS

JavaScript

Adobe Analytics

Job description

StarHub is seeking a hands-on Assistant Manager to own the technical build and performance of our website on Adobe Experience Manager (AEM). This role sits in the Web Operations digital business team, focusing on AEM development, authoring, and page performance.

You will co-own the StarHub.com experience with the Web Ops Manager, build templates and user journeys, and analyze page data to drive conversions and campaigns.