Advertising Specialist [ Google Ads, Performance Max (PMax) ]

Reolink; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Benefits Provided

Yearly Bonus & Performance Bonus

Job summary

Reolink is seeking an Advertising Specialist with a strong Google Ads focus to lead search and video campaigns in a fast-paced environment. You will manage budgets, optimize Performance Max assets, and drive YouTube advertising success.

You will also oversee secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as support, perform data‑driven analyses, and collaborate with creative and product teams for landing page improvements.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, Statistics or related discipline.
• 5+ years of hands-on experience in advertising operations with heavy focus on Google ecosystem advertising (Search, Performance Max, YouTube).
• Strong mastery of Google Ads, including advanced Search architectures, PMax asset groups, and YouTube ad funnels.
• Familiarity with TikTok Ads, Ocean Engine, and Meta Ads as secondary platforms.
• Analytical skills with Excel/Google Sheets, attribution tracking, and multi-channel analytics.
• Strategic thinking and ability to manage multiple campaigns in a fast-paced environment.
• Excellent communication and collaboration; leadership/agency management experience is a plus.

Responsibilities

• Develop and execute annual advertising strategies focused on Google Search and YouTube; manage monthly budgets and target ROI.
• Oversee day-to-day Google Ads operations, optimize Search campaigns, scale PMax strategies, and manage YouTube campaigns (setup, targeting, assets, A/B testing).
• Monitor secondary platforms (TikTok Ads, Ocean Engine, Meta Ads) as supporting sources.
• Conduct in-depth analysis of campaign performance and funnel metrics; prepare regular performance reports and optimization recommendations.
• Collaborate with creative, content, and product teams for video ad concepts and landing page optimization.
• Stay updated on Google algorithm changes and industry trends; adjust strategies accordingly.

Skills

Google Ads

Performance Max

YouTube ads

TikTok Ads

Ocean Engine

Meta Ads

Excel/Google Sheets

Analytics tools

Education

Bachelor’s degree or higher in Marketing/Advertising/Statistics

Tools

Google Ads

Job description

Advertising Specialist [ Google Ads, Performance Max (PMax) ]

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• Performance Marketing Specialist (Google & Video Focus)

5 Work Days Per Week

Medical Benefits Provided

Entitled to Yearly Bonus & Performance Bonus

Requirements

Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Core Expertise: Deep, hands-on mastery of Google Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.

Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.

Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.

Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads, driving advanced optimization for Search campaigns, scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).

Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.

Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.

Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.

Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.