Digital Advertising Executive (Marketing)

Reolink; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Medical Benefits Provided

Yearly Bonus & Performance Bonus

Job summary

Reolink is seeking a Digital Advertising Executive to lead advertising operations across major platforms from Singapore. You will develop annual strategies, manage budgets, and drive ROI while coordinating with creative, content, and product teams to optimize campaigns and landing pages.

The role demands 5+ years in advertising operations, strong data analytics, and proficiency with Excel/Sheets. A fast-paced environment requires strategic thinking and collaborative leadership.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Statistics, or related field.
• Minimum 5 years hands-on experience in advertising operations.
• Experience in 3C, e-commerce, internet products, or cross-border advertising is a strong advantage.
• Proficiency in managing multiple major advertising platforms; strong data analysis skills; familiarity with Excel/Google Sheets and analytics tools.
• Strong strategic thinking and results-driven mindset; ability to manage multiple campaigns and projects in a fast-paced environment.
• Excellent communication and collaboration skills; leadership or agency management experience is an advantage.

Responsibilities

• Develop and execute annual advertising strategies; manage monthly budgets; ensure ROI and targets.
• Oversee day-to-day operations across major platforms (Meta Ads, Google Ads, TikTok Ads, Ocean Engine); setup, optimization, A/B testing, performance monitoring.
• Analyze campaign performance; prepare reports; recommend optimization to reduce CPA and improve conversions.
• Collaborate with creative, content, and product teams to guide ad creative and landing page optimization.
• Stay informed of industry trends and platform updates; adjust strategies and explore new channels and formats.

Skills

Advertising operations

Data analysis

Excel

Google Sheets

Campaign management

Cross-platform advertising

Education

Bachelor's degree

Tools

Meta Ads

Google Ads

TikTok Ads

Ocean Engine

Job description

Digital Advertising Executive (Marketing)

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Relocate Near Tai Seng MRT in August 2026
• Medical Benefits Provided
• Entitled to Yearly Bonus & Performance Bonus

Requirements

• Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
• Minimum 5 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
• Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
• Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
• Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
• Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
• Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
• Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.

During the recruitment process

we collect and process personal data to assess your suitability for employment. This may include your name, phone number, email address, CV/resume, educational background, work experience, interview records, assessment results, references, and, where permitted by law, information obtained through background checks.

We collect most of this information

directly from you through your application, interviews, assessments, correspondence, and recruitment platforms. We may also obtain relevant information from referees, recruitment agencies, background screening providers, or other lawful sources.
We implement appropriate technical and organisational security measures to protect your personal data. We retain candidate personal data only for as long as necessary for the recruitment process, applicable legal requirements, dispute resolution, and recordkeeping obligations. Thereafter, your data will be securely deleted or anonymized.