Product Marketing Manager, Performance Products

TikTok Pte. Ltd.; Singapore; On-site; SGD 100,000 - 180,000; Full time

Job summary

TikTok Pte. Ltd. is seeking a Product Solutions & Operations (PSO) professional to drive growth for SEA ad products. You will influence strategy, collaborate with sales and marketing, and translate market feedback into actionable product roadmaps.

The role emphasizes training sales teams, developing GTM materials, and maintaining a data-driven approach to optimize performance campaigns across the SEA region.

Qualifications

• 5 years of experience in product marketing/strategy with a focus on brand campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, solve problems, multi-task and work independently.
• Fluent communication and interpersonal skills.
• Commercial mindset with experience in market research and business cases.

Responsibilities

• Own product growth and adoption for SEA TikTok ad products and/or measurement products.
• Collaborate with sales to develop best practices for performance marketers and drive outcomes.
• Partner with Sales leadership, Marketing and product teams to set long-term objectives and GTM strategies.
• Plan and deliver product training to sales teams and develop marketing collaterals.
• Voice of the market to the product team; analyze opportunities and feedback to influence roadmaps.

Skills

Product marketing

Product strategy

Digital advertising

Brand marketing

Cross-functional influence

Market research

Data-driven decision-making

Job description

Responsibilities

TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

This role will cover SEA Performance Products. Responsibilities

• Own product growth and adoption for specific TikTok ad products and/or measurement products in SEA.
• Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
• Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
• Plan and deliver product training to sales teams and develop product marketing collaterals.
• Act as the voice of the market to the product team; analyze, evaluate and synthesise market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.

Qualifications

Minimum Qualification(s):

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns.
• Track record of influencing cross-functional teams.
• Ability to set priorities, problem solving, multi-task and work independently.
• Flexible team player who thrives in a fast-paced, often ambiguous, environment.
• Excellent communication and interpersonal skills.
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions.

Preferred Qualification(s):

• Experience in digital marketing business for performance campaigns.
• Possess a strong knowledge of trends in the industry and a strong understanding of client's digital marketing objectives for these industries.
• Ability and desire to solve complex problems with data and quantitative analytical skills.