Video & Audio Campaign Lead — AI-Driven Media Strategy

Publicis Groupe Sweden; Stockholms kommun; Hybrid; SEK 650,000 - 900,000; Full time

Job summary

Publicis Groupe Sweden is seeking a Video & Audio Manager to lead development and hands-on execution of video and audio campaigns across traditional and digital channels. You will maintain day-to-day client contact, craft media strategies, negotiate, plan and buy media, and optimize data-driven campaigns for impact.

You will champion holistic planning, explore AI-powered tools, and guide teams to deliver measurable business results while keeping up with the evolving media landscape across

Qualifications

• Bachelor’s degree in Business, Marketing or a related field.
• 5 years of work experience in relevant field.
• Knowledge of buying/measurement platforms across video and audio (DV360, Google Ads, Google Analytics, Audience Report).
• Strong analytical skills with ability to generate actionable insights.
• Proven track record/dedication to development, with curiosity about AI and how it can enhance media work.
• Advanced Excel skills.
• Meticulous attention to detail to ensure accuracy in campaign setup and reporting.
• Effective communication skills for internal collaboration and client support.
• Verbal and written proficiency in English and Swedish.
• Ability to manage multiple tasks and projects simultaneously while meeting deadlines.
• Experience building simple reporting dashboards is a plus.
• Interest in contributing to new ways of working, internal tools and thought leadership initiatives.

Responsibilities

• Strategic Leadership: Develop and lead strategic plans for video and audio, ensuring alignment with cross-channel tactics and marketing objectives.
• Campaign Management: Oversee and execute advanced campaign setup, targeting, and budgeting with best practices.
• Data Analysis & Insight Generation: Analyze campaign data to generate insights and prepare performance reports.
• Cross-Functional Collaboration: Work with channel specialists and client managers for cohesive strategies.
• Reach & Frequency Planning: Drive reach and frequency planning across TV, BVOD, OLV, and digital audio.
• Platform Execution: Collaborate with Programmatic Specialists for optimal execution and performance.
• Holistic Strategy: Champion holistic video/audio strategies for broad reach.
• Change & Innovation: Drive adoption of AI-powered tools and new methods in planning and optimization.

Skills

Strategic thinking

Analytical mindset

Communication skills

Project management

AI curiosity

Excel

Education

Bachelor’s degree in Business/Marketing or related

Tools

DV360

Google Ads

Google Analytics

Audience Report

Job description

Publicis Groupe Sweden is seeking a Video & Audio Manager to lead development and hands-on execution of video and audio campaigns across traditional and digital channels. You will maintain day-to-day client contact, craft media strategies, negotiate, plan and buy media, and optimize data-driven campaigns for impact.

You will champion holistic planning, explore AI-powered tools, and guide teams to deliver measurable business results while keeping up with the evolving media landscape across