UK Field & Partner Marketing Lead (Hybrid)

Lucanet; Sweden; Hybrid; SEK 1,196,000 - 1,594,000; Full time

Benefits offered by this job

Lucaflex hybrid model

Remote work up to 90 days/year

Professional development budget

Structured development process

Volunteer days

Wellbeing programs & subsidies

Job summary

Lucanet is seeking a Senior Field & Partner Marketing Manager to lead the local GTM strategy for the UK market from London with hybrid flexibility. You will collaborate with sales, central marketing, and partners to drive growth and ensure cohesive efforts. The role reports to the Head of Field & Partner Marketing.

You will own regional events, campaigns, partner programs, and ABM initiatives, leveraging AI tools to optimize content and ROI, while managing budgets and KPIs.

Qualifications

• Experience in field and partner marketing for B2B SaaS, including hands-on event and tradeshow organisation.
• Proven track record partnering with sales teams to hit shared goals while managing external vendors.
• Data-driven KPI focus with ability to interpret data and optimize campaigns.
• Fluent English language skills and willingness to travel as needed.

Responsibilities

• Manage strategic planning and relationships with key stakeholders with sales alignment at the heart.
• Plan and execute regional events, trade shows, and webinars, owning vendor relationships, logistics, and ROI.
• Drive regional campaigns and programs for demand and revenue, using AI tools to accelerate content creation.
• Support partner programs with resources, training, and hands-on guidance to identify joint opportunities.
• Partner with sales to build and roll out an account-based marketing program across the UK.
• Manage the regional marketing budget with efficient resource allocation.
• Establish and track KPIs to measure field and partner marketing initiatives.
• Analyze market data to identify opportunities and assess campaign performance.

Skills

Field marketing

Partner marketing

B2B SaaS

Event planning

Tradeshow management

Campaign management

AI tools

Data-driven

KPI tracking

Cross-functional collaboration

Sales alignment

Vendor management

Budget management

Fluent English

Travel willingness

Tools

HubSpot AI content assistant

Salesforce

Gong AI

Lightdash

Job description

Lucanet is seeking a Senior Field & Partner Marketing Manager to lead the local GTM strategy for the UK market from London with hybrid flexibility. You will collaborate with sales, central marketing, and partners to drive growth and ensure cohesive efforts. The role reports to the Head of Field & Partner Marketing.

You will own regional events, campaigns, partner programs, and ABM initiatives, leveraging AI tools to optimize content and ROI, while managing budgets and KPIs.