Sweden Category Growth Manager — Shopper Insights

Colgate-Palmolive Company; Stockholms kommun; On-site; SEK 554,000 - 615,000; Full time

Job summary

Colgate-Palmolive Sweden is seeking a Category Development Manager to drive growth through shopper-centric category insights and strong collaboration with the Retail Marketing team. You will use Nielsen data, manage planograms, and lead RGM initiatives to deliver profitable growth in Sweden.

You will partner with local teams and international category experts to identify opportunities, develop initiatives, and deliver compelling stories to customers.

Qualifications

• Analytical mindset with data-driven approach.
• Storytelling to turn insights into action.
• Shopper-centric mindset for category growth.
• Build independent customer relationships as partner for insights.
• Analyze planograms and assortment for range reviews.
• Local RGM champion driving profitable growth.
• Update Nielsen monthly reports for the Swedish team.
• Lead promo evaluation to optimize future investments.

Responsibilities

• Develop category recommendations using multiple data sources and trends.
• Turn data/insights into fact-based stories for internal/external stakeholders.
• Maximise category sales potential through shopper-centric strategies.
• Establish Colgate-Palmolive as the go-to partner for category insights with customers.
• Provide recommendations on ranges for each sales banner during reviews.
• Act as the local RGM champion for profitable growth levers.
• Maintain and improve monthly Nielsen reports for category dynamics.
• Analyze past promotions to fine-tune future promo investments.
• Collaborate with retail marketing managers to develop cross-category in-store promotions.

Skills

Analytical mindset

Storytelling

Shopper champion

Relationship building

Planogram analysis

RGM knowledge

Tools

NiQ Nielsen

Excel

Google Sheets

Job description

Colgate-Palmolive Sweden is seeking a Category Development Manager to drive growth through shopper-centric category insights and strong collaboration with the Retail Marketing team. You will use Nielsen data, manage planograms, and lead RGM initiatives to deliver profitable growth in Sweden.

You will partner with local teams and international category experts to identify opportunities, develop initiatives, and deliver compelling stories to customers.