Sales Manager Retail Sweden

Kraft Heinz; Stockholms kommun; Hybrid; SEK 1,100,000 - 1,700,000; Full time

Benefits offered by this job

Competitive salary with bonus

Hybrid working model (3 days in office

International matrix organization

Employee benefits and pension

Job summary

Kraft Heinz Sweden is seeking a senior sales leader to head up the Swedish retail business within the Nordics organization. You will have full P&L accountability and own the AOP, guiding short-, medium-, and long-term strategy while driving double-digit growth in a high-potential market.

You will lead and develop the Swedish sales team, negotiate with major retailers, and collaborate cross-functionally with Finance, Supply, Marketing, and Category teams to deliver strong performance across

Qualifications

• Bachelor’s degree in business, economics, sales or related field
• Proven senior sales leadership in FMCG with full P&L responsibility
• Excellent negotiation skills with major retailers
• Strong leadership coaching of high-performing teams
• Fluency in Swedish and English

Responsibilities

• Lead, coach, and develop the Swedish sales team (2 direct reports)
• Own Swedish retail business and full P&L; deliver AOP and strategic targets
• Lead joint business planning, forecasting, pricing, promotions, and negotiations
• Drive execution of product, price, place, and promotion across Sweden
• Collaborate with Head of Retail Nordics and Finance, Supply, Marketing and Category teams

Skills

Leadership

Negotiation

Team development

Cross-functional

Swedish

English

Education

Bachelor's degree

Master's degree (advantage)

Job description

At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference — every day! We have an excellent opportunity with great potential for impact, heading up Sales for Sweden as part of our Nordics organisation. Reporting to the Head of Retail Nordics, you will take on overall responsibility for our retail business in Sweden including full P&L accountability and short-, medium- and long-term strategy. Sweden is a high-growth, emerging market for us, and we expect high double-digit growth in the years ahead — this role will play a key part in delivering it.

Your Responsibilities

• Lead, coach, and develop the Swedish sales team, including two direct reports.
• Own the Swedish retail business and full P&L, delivering the AOP and short-, medium-, and long-term strategic targets.
• Lead joint business planning, target setting, forecasting, innovation, pricing, promotional strategy, customer negotiations, and relationships across the Swedish market.
• Navigate the Swedish retail landscape and drive execution across all four Ps: product, price, place, and promotion.
• Partner closely with the Head of Retail Nordics as well as with Category, Finance, Supply, and Marketing teams to strengthen cross-functional collaboration and business performance.

Your Profile

• At least a Bachelor’s degree in Business Administration, Economics, Sales, Engineering, or a related field; a master’s degree is an advantage.
• Proven experience in a senior sales leadership role within FMCG, including full P&L responsibility.
• Excellent negotiation skills and a strong track record of building trusted relationships with major retail customers.
• Strong leadership capabilities, with demonstrated experience coaching and developing high-performing teams.
• Strong commercial understanding across category management, finance, supply chain, and marketing, enabling effective cross-functional collaboration.
• Experience leading in a complex, high-growth market with a broad and diverse customer base.
• Fluency in Swedish and English.

Your Qualifications

• Can-do mentality: You work pro-actively, solution-oriented and get things done.
• Analytical: We are a very data-driven company, so strong analytical capabilities is key and having the ability to translate complex data into simple solutions and presentation while taking an analytical approach is key
• Ability to simplify: You find simple solutions to complex challenges
• Thrives under pressure: A fast-paced and dynamic environment is what keeps you energized
• Team player: You always work towards the same common goal together with your teammates and ensure efficient and effective alignments

What We Offer

• A competitive salary and excellent bonus structure (above market average)
• Flexible working hours in a hybrid working model 3 days a week in the office
• An international, matrix-organized working environment with great opportunities to develop both personally and professionally
• Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more)