Remote Sweden Area Sales Manager — Growth & Field

Barona Teknik & Installation AB; Malmö kommun; On-site; SEK 900,000 - 1,200,000; Full time

Benefits offered by this job

Work-from-home setup

Travel opportunities

Sales support tools

Job summary

Vikan seeks an Area Sales Manager for Sweden to own the Swedish market, focusing on food & beverage end-users, foodservice, and public sectors. You will drive growth, deepen existing relationships, and identify new opportunities with a structured account management approach.

You will report to the Sales Manager Nordics and split time between end-users and distributors, travelling regularly across southern Sweden and to other Nordic countries as needed.

Qualifications

• Extensive and proven experience in B2B sales in the food industry.
• Native Swedish language proficiency and strong command of English.
• Proven ability to build, develop and maintain relationships with distributors, accounts and end-users.
• Structured, self-directed, with home-office independence.
• Willingness to travel within Sweden and to other Nordic countries.

Responsibilities

• Own the Swedish market with strategic and operational responsibility for sales in food and beverage segments.
• Develop and deepen relationships with existing customers, expand business with current accounts, and identify new opportunities.
• Manage relationships with distributors and end-users, spending ~70% of time with end-users and 30% with distributors.
• Execute sales and marketing activities and maintain documentation in Salesforce CRM.
• Lead business reviews, prepare summaries, and coordinate with Nordics sales team.
• Deliver product and hygiene concept training to distributors and end-users.
• Prepare the Sweden business plan, monthly reports, and quarterly adjustments.
• Negotiate annual agreements with key customers in cooperation with Sales Manager Nordics.
• Represent Vikan at trade shows and customer events.

Skills

B2B sales

food industry

Swedish language

English communication

distributor management

sales planning

Job description

Vikan seeks an Area Sales Manager for Sweden to own the Swedish market, focusing on food & beverage end-users, foodservice, and public sectors. You will drive growth, deepen existing relationships, and identify new opportunities with a structured account management approach.

You will report to the Sales Manager Nordics and split time between end-users and distributors, travelling regularly across southern Sweden and to other Nordic countries as needed.