Strategic Leader: Social Media & Channels

Red Bull GmbH; Stockholms kommun; On-site; SEK 1,100,000 - 1,700,000; Full time

Job summary

Red Bull Sweden AB is seeking a Head of Social Media & Channels to lead the team responsible for Sweden's managed channels, owned platforms and content production. You will shape channel strategy, editorial programming and content planning to drive audience growth and campaign impact.

You will collaborate with cross‑functional teams to translate business objectives into engaging, culturally connected storytelling across all platforms, managing campaigns from concept to distribution.

Qualifications

• At least 5+ years of experience within Content Strategy, Editorial Programming, Social Media, Digital Marketing, Media, Publishing or Audience Development.
• Proven experience developing and managing channel strategies, content ecosystems or editorial programming for brands, publishers or media organizations.
• Strong understanding of audience behavior, platform dynamics and content consumption across digital and social channels.
• Experience translating business objectives into channel, content and audience growth strategies.
• Excellent communication skills in both Swedish and English, written and spoken.

Responsibilities

• Lead the team responsible for Red Bull Sweden's managed channels, owned platforms and content production.
• Develop channel strategies, creative concepts and content plans that bring Red Bull's projects to life and maximize reach.
• Own and evolve Red Bull Sweden's portfolio of owned and managed channels.
• Define roles, purposes and audiences for each channel to drive growth and differentiation.
• Use data to establish measurement frameworks and provide actionable recommendations.
• Collaborate with cross‑functional teams and external partners on major productions and campaigns.
• Lead day‑to‑day programming and long‑term strategic growth of content across platforms.

Skills

Channel strategy

Content planning

Audience growth

Team leadership

Data-driven decisions

Editorial programming

Social media

Digital marketing

Content distribution

Job description

Red Bull Sweden AB is seeking a Head of Social Media & Channels to lead the team responsible for Sweden's managed channels, owned platforms and content production. You will shape channel strategy, editorial programming and content planning to drive audience growth and campaign impact.

You will collaborate with cross‑functional teams to translate business objectives into engaging, culturally connected storytelling across all platforms, managing campaigns from concept to distribution.