Content Lead: Brand Story & Performance

Aarke; Stockholms kommun; On-site; SEK 700,000 - 1,000,000; Full time

Job summary

Aarke is seeking a Content Manager to own and evolve the brand's storytelling across social, video, and photography. You will lead the content calendar, collaborate with performance marketing and e-commerce, and directly produce and edit high-quality content in-house.

You will define KPIs, report on performance, manage external productions, and stay ahead of platform trends while exploring AI-assisted tools to improve efficiency—Stockholm-based and globally focused.

Qualifications

• 5+ years in content creation, content marketing or social media.
• Experience owning content strategies end-to-end and driving delivery.
• Proven ability to define, track and report on KPIs with data insights.
• Hands-on production and editing across short-form video and photography.
• Experience with performance marketing or e-commerce teams.
• Strong commercial instinct linking content to business outcomes.
• Platform-native thinking across Instagram, TikTok, YouTube, Pinterest and beyond.
• Tech-curious mindset and AI-assisted tools to improve efficiency.

Responsibilities

• Own and drive Aarke's content strategy aligned with brand direction and campaigns.
• Manage the full content calendar end-to-end with timelines and dependencies.
• Collaborate with performance marketing and e-commerce teams.
• Lead production, editing, and publishing of high-quality visual content in-house.
• Publish content across social platforms with platform-native approach.
• Define, track, and report KPIs; optimize output with insights.
• Direct external productions and freelancers to maintain quality standards.
• Stay ahead of platform developments and trends; leverage AI tools.

Skills

Content strategy

Video production

Analytics & KPIs

Platform-native thinking

AI tools

Tools

AI-assisted tools

Job description

Aarke is seeking a Content Manager to own and evolve the brand's storytelling across social, video, and photography. You will lead the content calendar, collaborate with performance marketing and e-commerce, and directly produce and edit high-quality content in-house.

You will define KPIs, report on performance, manage external productions, and stay ahead of platform trends while exploring AI-assisted tools to improve efficiency—Stockholm-based and globally focused.