Social Media and Influencer Director

McCann; Stockholms kommun; Hybride; SEK 1 200 000 - 2 000 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

McCann Nordic seeks a strategic leader to head social media and influencer marketing across the Nordic region. You will own client relationships, develop growth opportunities, and oversee campaigns from strategy through activation and reporting.

The role demands strong leadership, deep channel expertise, and the ability to turn opportunities into measurable results within a fast-paced agency environment. Hybrid work model offered.

Qualifications

• Proven leadership in social media and influencer marketing with client growth.
• Strong collaboration across agency teams to drive campaigns.
• Fluent Swedish and English communication skills are required.

Responsabilités

• Lead the strategic development and execution of social media and influencer programmes across the Nordic region.
• Act as the senior client lead, building trusted relationships and identifying growth opportunities.
• Oversee end-to-end campaign delivery from strategy to measurement and optimisation.
• Collaborate with the Social & Influencer Manager and wider teams to evolve offerings.
• Drive best practices across strategy, content, paid social, analytics, and ROI measurement.
• Lead influencer identification, negotiations, contracting, and talent partnerships.
• Manage budgets, forecasting, influencer payments, and financial reporting.
• Support new business pitches and agency growth initiatives.

Connaissances

Social media strategy

Influencer marketing

Client leadership

Team leadership

Commercial acumen

Analytics

Budget management

Stakeholder management

Outils

Meta

TikTok

Snapchat

LinkedIn

Pinterest

YouTube

Description du poste

Job Description

Are you our next Social Media & Influencer Director?

McCann Nordic is not just another advertising agency – we're the Nordic branch of a global powerhouse, crafting campaigns that shift culture and drive measurable impact for some of the world's most innovative brands.

What We're Looking For

We're seeking a strategic and commercially minded leader with a passion for social media, influencer marketing, and business growth. Someone who combines strong client leadership with deep channel expertise, thrives in a fast-paced environment, and knows how to turn opportunities into results.

What You'll Lead

• Lead the strategic development and execution of social media and influencer marketing programmes across the Nordic region, ensuring alignment with client business objectives.
• Act as the senior client lead, building trusted relationships with key stakeholders and identifying opportunities for growth and innovation.
• Oversee the end-to-end delivery of campaigns, from strategy and planning through activation, measurement, reporting, and optimisation.
• Collaborate closely with the Social & Influencer Manager and wider agency teams to continuously evolve and strengthen our social and influencer offering.
• Drive best practice across social strategy, influencer marketing, content development, paid social, analytics, platform innovation, and measurement frameworks.
• Lead influencer identification, negotiations, contracting, and talent partnerships, ensuring commercial effectiveness and maximum return on investment
• Stay ahead of industry developments, platform changes, emerging technologies, and consumer trends, translating insights into actionable client recommendations.
• Lead, mentor, and develop team members, fostering a culture of collaboration, excellence, accountability, and continuous learning.
• Take ownership of account planning, resource allocation, project delivery, and financial performance across assigned clients.
• Manage budgets, forecasting, influencer payments, and commercial reporting in partnership with senior leadership and finance teams.
• Support new business opportunities, contributing to pitches, proposals, thought leadership, and agency growth initiatives.
• Ensure robust project governance, including client reviews, campaign evaluations, and internal post-project learnings.

What You Need To Bring

• Solid experience in social media, influencer marketing, or integrated communications, with a proven track record of strategic and commercial leadership, a growth-driven mindset, and demonstrable success in winning, developing, and expanding client relationships and new business opportunities
• Brings a positive, forward-thinking mindset and thrives in team environments, building strong relationships, fostering collaboration, and contributing to a high-performing and inclusive culture.
• Fluency in Swedish alongside strong written and verbal communication skills in English.
• Deep expertise across social media strategy, influencer marketing, content development, community management, paid social, analytics, and client leadership.
• Strong understanding of major social and paid media platforms, including Meta, TikTok, Snapchat, LinkedIn, Pinterest, YouTube, and emerging channels.
• Demonstrated experience developing and implementing successful social and influencer strategies for major brands.
• Exceptional stakeholder management skills, with the ability to build credibility and influence at senior client levels.
• Strong commercial acumen, including budget management, forecasting, contract negotiation, and business growth responsibilities.
• Experience leading and mentoring teams while managing multiple complex projects and workstreams simultaneously.
• Excellent project management and organisational skills, with the ability to deliver high-quality work under pressure.
• Strong analytical mindset, with experience translating data, performance insights, and trends into strategic recommendations.
• Experience contributing to new business pitches and agency growth initiatives.
• Confidence presenting to senior audiences, facilitating workshops, and leading client conversations.

What's In It For You

• Be an instrumental part of the fast-growing Nordic operations of the world's leading advertising network.
• Lead social and influencer marketing for some of the world's most recognised and innovative brands.
• Work with a team of diverse and brilliant colleagues, locally as well as across our global network.
• Significant opportunities for professional development, leadership growth, and international collaboration.
• Competitive salary and benefits package.
• Hybrid work model.