SEO Specialist (Senior)

Headsource AB; Stockholms kommun; On-site; SEK 650,000 - 900,000; Full time

Job summary

Headsource AB, based in Stockholm, Sweden, seeks an experienced SEO professional to lead end-to-end SEO for global e-commerce initiatives. You will conduct advanced keyword and performance analyses, develop content briefs, metadata, and internal linking strategies, and collaborate with cross-functional teams and external partners to implement improvements.

Experience with AI-enabled SEO workflows is highly desired, and you will own SEO workstreams across multiple markets in a complex global

Qualifications

• Experience with enterprise SEO and large e-commerce websites.
• Advanced keyword research and search intent analysis.
• Proficient in Google Search Console, Google Analytics/Adobe Analytics, Semrush/Ahrefs.
• Able to work with large datasets in Excel/Google Sheets.
• Understanding of technical SEO and collaboration with product/development teams.
• Experience using AI tools to improve SEO research and workflows.
• Senior-level SEO practitioner with experience in large international e-commerce or retail.
• Ability to own SEO workstreams end-to-end.
• Comfortable in a complex global organisation with multiple markets.
• Strong stakeholder management and communication; translate SEO analysis to business recommendations.
• Proactive; challenge approaches and test new ways.

Responsibilities

• Own and execute SEO analysis across customers' global e-commerce experiences.
• Conduct keyword, search-intent, competitor and performance analysis and translate findings into clear, actionable SEO recommendations.
• Develop and optimise SEO content and category recommendations, including content briefs, metadata, internal linking and on-page optimisation.
• Work closely with internal SEO colleagues, content teams, e-commerce, product/tech teams and external agency partners to drive recommendations through to implementation.
• Monitor SEO performance and search landscape developments, identify opportunities or issues, and communicate insights and recommended actions to relevant stakeholders.
• Support ongoing SEO initiatives and experimentation, including evolving ways of working around AI search and AI-enabled SEO workflows.

Skills

Enterprise SEO

Keyword research

On-page SEO

Internal linking

SEO tools

Excel/Sheets

AI SEO workflows

Stakeholder management

Cross-functional collaboration

Tools

Google Search Console

Google Analytics

Adobe Analytics

Semrush

Ahrefs

Job description

Daily tasks

• Own and execute SEO analysis across the customers global e-commerce experience, identifying opportunities to improve organic visibility and traffic across categories, products and editorial content.


• Conduct keyword, search-intent, competitor and performance analysis and translate findings into clear, actionable SEO recommendations.


• Develop and optimise SEO content and category recommendations, including content briefs, metadata, internal linking and on-page optimisation.


• Work closely with internal SEO colleagues, content teams, e-commerce, product/tech teams and external agency partners to drive recommendations through to implementation.


• Monitor SEO performance and search landscape developments, identify opportunities or issues, and communicate insights and recommended actions to relevant stakeholders.


• Support ongoing SEO initiatives and experimentation, including evolving ways of working around AI search and AI-enabled SEO workflows.

Minimum technical skills

• Strong hands-on experience with enterprise SEO and large e-commerce websites.


• Advanced knowledge of keyword research, search intent analysis, on-page SEO, content optimisation and internal linking.


• Strong working knowledge of tools such as Google Search Console, Google Analytics/Adobe Analytics, Semrush/Ahrefs and enterprise SEO crawling/monitoring tools.


• Comfortable working with large datasets in Excel/Google Sheets and translating data into actionable recommendations.


• Good understanding of technical SEO fundamentals and the ability to collaborate effectively with technical SEO, product and development teams.


• Experience using AI tools to improve SEO research, analysis, content workflows or operational efficiency. Experience designing or working with agentic/automated AI workflows is highly desirable.


• Senior-level SEO practitioner, ideally with experience from large international e-commerce or retail organisations.


• Able to independently own SEO workstreams from opportunity identification and analysis through recommendation, stakeholder alignment and implementation follow-up.


• Comfortable operating in a complex global organisation with multiple markets, stakeholders and dependencies.


• Strong stakeholder management and communication skills, with the ability to translate SEO analysis into clear commercial recommendations for non-SEO audiences.


• Proactive and comfortable challenging existing approaches, testing new ways of working and identifying opportunities beyond an assigned task list.

Period from: 2027-01-11

Period to: 2027-12-17

Headsource

Stockholms Kommun

Headsource AB