SEO Specialist

Dentsu, Inc.; Stockholms kommun; On-site; SEK 535,680 - 669,600; Full time

Benefits offered by this job

Collaborative team

Breakfast and lunch provided

Social events and sports

Job summary

Dentsu, Inc. is looking for an SEO specialist in Stockholm who excels in content optimization and driving innovative SEO strategies. The role includes conducting keyword research, optimizing landing pages, and managing SEO projects while collaborating closely with teams across the organization.

You should have at least 3 years of SEO experience, be fluent in Swedish and English, and possess a solid understanding of relevant SEO tools.

The company promotes a diverse workplace and offers a clear career path within a supportive team environment.

Qualifications

• Minimum 3 years of hands-on SEO experience, preferably with a content focus.
• Experience with SEO tools like Screaming Frog, GA4, GSC, Ahrefs, Looker Studio.
• Curiosity about AI’s impact on search and user behavior.

Responsibilities

• Conduct keyword research and manage content SEO projects.
• Optimise landing pages and evaluate website health.
• Drive SEO initiatives from idea to implementation.

Skills

SEO experience

Content optimization

Project management

Fluency in Swedish

Fluency in English

Tools

Screaming Frog

GA4

GSC

Ahrefs

Looker Studio

Job description

About the role

This is a role for someone who enjoys going deep into content optimization: strategy, structured data, site performance, information architecture – and increasingly: AI discoverability and preparing websites for LLM-driven discovery.

You’ll work across all SEO disciplines but with a strong content focus. You’ll collaborate closely with other teams and help shape the future of SEO inside Merkle & Dentsu.

Your responsibilities

• Conduct keyword research, content audits, and manage content SEO projects
• Optimise landing pages and ensure strong on-page fundamentals
• Evaluate website health based on technical, structural and content best practices
• Drive SEO initiatives from idea to implementation
• Support key stakeholders with SEO insights, recommendations and strategy
• Handle monthly & quarterly reporting for your client portfolio
• Help clients adapt to the future of SEO by incorporating AI‑related considerations into audits, recommendations and optimisation work

What you bring

• Minimum 3 years of hands‑on SEO experience, preferably with a strong focus on content
• Experience with tools like Screaming Frog, GA4, GSC, Ahrefs, Looker Studio
• Solid understanding of HTML, CSS and JavaScript (bonus if you can troubleshoot)
• Familiarity with log file analysis, rendering challenges, and modern web stacks
• Curiosity and enthusiasm for AI’s impact on search and user behaviour
• Strong project management and structured work style
• Fluency in Swedish and English

What we offer

• A role where SEO content & strategy is truly prioritised
• The opportunity to work hands‑on with next‑generation SEO and AI‑driven search
• A clear career path within Merkle’s performance framework
• A collaborative team that shares knowledge and lifts each other
• Breakfast, lunch, social events, sports and a culture with high standards and low ego

Inclusion and Diversity

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Location: Stockholm | Brand: Merkle | Time Type: Full time | Contract Type: Permanent