Senior SEO Specialist

Precis Digital; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Salary bands in handbook

30 days paid leave

Solid pension scheme

Massage & healthcare contributions

Free book orders & healthy snacks &良咖啡

Job summary

Precis Digital, Stockholm-based, seeks a Senior SEO Specialist to lead tactical SEO efforts, manage testing and optimisation, and deliver data‑driven insights for client success.

You will collaborate with clients and cross‑functional teams, conduct in‑depth audits, and drive initiatives across organic, AI-driven search, and CRO. Strong mentoring and communication skills are essential.

Qualifications

• Deep knowledge of Technical, Content & Authority SEO and how they integrate with marketing strategies.
• Hands-on proficiency with SEO tools to tailor strategies for brand and performance.
• Advanced technical acumen to diagnose and solve complex SEO issues.
• Ability to analyse data across SEO and analytics platforms (GA4) to drive optimisation.
• Proficiency in crafting and applying effective testing tactics.
• High level of commercial awareness and track record of growth.
• Experience in communicating complex ideas clearly in presentations and discussions.
• Strong mentoring skills to share knowledge within the team.
• Familiarity with data visualization tools (Looker Studio) for presenting insights.

Responsibilities

• Lead tactical and operational management within SEO with detailed performance analysis in client collaborations.
• Direct advanced testing and optimisation initiatives to enhance effectiveness and meet KPIs.
• Conduct in-depth SEO audits to identify opportunities for improving brand strength and metrics in organic and AI search.
• Advocate for cross-solution synergy projects affecting client performance (paid, organic, SEO, CRO).
• Manage commercial activities contributing to growth of the SEO business.
• Provide clients with concise, actionable recommendations based on data-driven insights.
• Promote collaboration by integrating SEO insights with cross‑functional teams to improve client experience.
• Mentor other specialists and share SEO tactics to foster continuous learning.

Skills

SEO strategy

SEO tools

Data analysis GA4

Testing & optimisation

Cross‑functional collaboration

Commercial awareness

Presentation & storytelling

Mentoring

Data visualization Looker Studio

Tools

Ahrefs

SEMrush

Screaming Frog

Job description

Stockholm

ABOUT THE ROLE

A Senior SEO Specialist is a SEO expert, developing and implementing impactful SEO tactics and clear outcomes in client collaborations. With deep technical and operational knowledge, this role drives innovation, initiates continuous testing and optimisation, and conducts thorough analysis to derive actionable insights. In collaboration with clients and team members, the Senior SEO Specialist addresses complex challenges with SEO-specific expertise, transforming them into solutions that contribute to the overarching strategic direction. Integral to the role is the ability to share knowledge and maintain a standard of SEO excellence within the team.

WHAT YOU WILL BE DOING

• Lead the tactical & operational management within SEO, ensuring flawless execution and detailed performance analysis in client collaborations.
• Direct advanced testing and optimisation initiatives within SEO, applying deep expertise to enhance effectiveness and meet client KPIs.
• Conduct in-depth SEO analysis and audits to identify opportunities for improving brand strength and performance metrics in organic and AI generated search.
• Advocate for and execute on cross-solution synergy projects to impact overall client performance (e.g. paid and organic media or SEO and CRO).
• Manage commercial activities that contribute to the growth of the SEO business.
• Provide clients with concise, actionable recommendations based on data-driven insights, advising and consulting on strategic decisions that connect to the broader client objectives.
• Promote a collaborative environment, leading by example in integrating SEO-specific insights with cross‑functional team efforts to enhance the overall client experience and success.
• Facilitate knowledge sharing & mentor other specialists, providing guidance on SEO-specific tactics and fostering an environment of continuous learning.

WHAT WE ARE LOOKING FOR

• Deep knowledge of all three pillars of SEO (Technical, Content & Authority) as well as LLM optimisation, and how they integrate with and impact the overall marketing strategies.
• Excellent hands‑on proficiency in utilising SEO tools & platforms (e.g. Ahrefs, SEMrush, Screaming Frog or similar) to tailor SEO strategies for brand and performance objectives.
• Advanced technical acumen in diagnosing and solving complex SEO‑related issues, ensuring high‑quality operations and tactical integrity.
• Ability to analyse and interpret data across both SEO & analytics platforms (e.g. GA4) and use insights to drive continuous optimisation and achieve better outcomes.
• Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost overall SEO efforts.
• A high level of commercial awareness and a track record of financial growth.
• Experienced in communicating complex ideas clearly, both in presentations and through collaborative discussions.
• Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team.
• Familiarity with data visualisation tools (e.g. Looker Studio) and ability to present insights in an engaging and understandable manner.
• In addition to your specialisation in SEO, you should remain comfortable with CRO / UX strategies and tactics and be able to drive initiatives towards clients.

WHAT WE OFFER

• An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.
• A culture that is built on collaboration, trust and innovation. We value having fun together – that’s why we also have regular afterworks, team events and a yearly festival.
• Transparent salary setting, you can find all our salary bands in our handbook. This role is an L3 role within the Media, Client & SEO/CRO column.
• 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac.
• A diverse environment with a high focus on inclusion and belonging. We speak over 27 native languages around Precis and our internal inclusion score is 4.3 out of 5.

We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.

Please ensure your CV is in English.