SEO Copywriter

Precis; Stockholms kommun; Presencial; SEK 420.000 - 520.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning environment

Collaboration culture

Salary bands in Handbook

Leave, pension & insurances

Stockholm office perks: wellness,按摩, 健

Diversity and inclusion

Descripción de la vacante

Precis in Stockholm, Sweden, is seeking a copywriter to craft high-performing Swedish and English content across client verticals. You will translate insights from keyword research into structured content briefs and polished copy, adapting tone to client brands while collaborating with SEO and creative teams.

The role emphasizes AI-assisted creation, ongoing content optimization, and timely delivery for multiple clients in a dynamic digital marketing environment.

Formación

• 1–3 years of professional copywriting experience, ideally in a digital agency.
• Native-level fluency in Swedish with flawless grammar and strong English skills.
• Hands-on AI fluency using tools like Claude and Gemini in daily workflows.
• Solid on-page SEO understanding: search intent, keyword placement, meta tags, headings, internal links.
• Audience-first mindset: write copy that ranks without sounding robotic.
• Organisational flair: manage multiple client deliverables and deadlines.
• Familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and CMS platforms (WordPress, Shopify).

Responsabilidades

• Craft high-performing, SEO-friendly copy in Swedish and English across client verticals.
• Translate insights from keyword research into structured content briefs and polished copy.
• Adapt tone to match each client’s brand guidelines.
• Review and refresh existing landing pages to boost rankings and engagement.
• Collaborate with SEO, media, and creative teams to align with growth strategies.
• Incorporate AI tools into ideation, research, outlining, and drafting processes.

Conocimientos

Copywriting

SEO

Bilingual Swedish-English

AI tools

Content strategy

Cross-functional collaboration

Herramientas

Google Search Console

Ahrefs

SEMrush

WordPress

Shopify

Descripción del empleo

Our Recruitment Process

At Precis, we are a group of friendly experts in media buying, analytics & marketing science, creative, and technology with a joint mission to help great companies thrive in the digital landscape.

Location: Stockholm, Sweden

Contract: Full-time

Are you curious to learn more about us? You can meet some of our coworkers and read about our departments here. For insights into how life is at Precis and a peek at the perks of working with us, visit this page. In our Handbook, you can get a neat summary of who we are, our culture and our offices.

What You Will Be Doing

• Craft high-performing copy: Write compelling, search-optimised Swedish and English copy across diverse client verticals, from category and product pages to editorial guides, metadata, and landing pages that balance search engines with actual human readers.
• Translate insights into content: Turn keyword research, intent mapping, and competitor gap analyses from our SEO specialists into structured content briefs and polished final copy.
• Tone-of-voice chameleon: Adapt seamlessly to different brand guidelines, tailoring tone, vocabulary, and brand voice to match each client’s distinct identity.
• Content optimisation & refreshing: Review existing landing pages and content assets, identifying optimisation opportunities to boost rankings, visibility, and user engagement.
• Cross-discipline collaboration: Work hand-in-hand with SEO specialists, media consultants, and creative designers to ensure content aligns with broader digital marketing and organic growth strategies.
• AI-driven workflow execution: Integrate generative AI tools into your daily ideation, research, structuring, and drafting to maximise creative output without sacrificing quality or original brand voice.
• Iterative testing & learning: Monitor how your content performs using search and analytics data, continually refining messaging based on engagement metrics and algorithmic shifts.

What We Are Looking For

• Experience: Around 1-3 years of professional copywriting experience, ideally within a digital agency.
• Native-level fluency in Swedish with flawless grammar and a knack for engaging storytelling, paired with high professional working proficiency and writing in English.
• AI fluency: Hands-on experience and genuine comfort utilising AI tools such as Claude and Gemini throughout your daily workflow (e.g. brainstorming, research, outlining, and refining drafts).
• Solid SEO fundamentals: A clear understanding of on-page SEO principles (search intent, keyword placement, meta tags, heading hierarchies, internal linking).
• Audience-first mindset: The ability to write copy that ranks without sounding like a robot wrote it, engaging people while satisfying search algorithms.
• Organisational flair: Comfortable managing multiple client deliverables, meeting deadlines, and incorporating feedback proactively.
• [Preferred] Tool familiarity: Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and content management systems (WordPress, Shopify, etc.).

What We Offer

You can read our full offering in our handbook.

• An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry.
• A culture that is built on collaboration, trust, and innovation. We value having fun together, that’s why we also have regular afterworks, team events, and a yearly festival.
• Transparent salary setting, you can find all our salary bands in our Handbook, this role is an L2 role within the Media column. Check it out!
• 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme, and key insurances. Our Stockholm office also offers perks such as wellness allowance (friskvårdsbidrag), massage, healthy snacks, great coffee, and your choice of PC or Mac.
• A diverse environment with a high focus on inclusion and belonging. We speak over 27 native languages around Precis, and our internal inclusion score is 4.5 out of 5.

We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly.