Senior Marketing Data Strategist

Hayppgroup; Stockholms kommun; Hybrid; SEK 669,600 - 892,800; Full time

Benefits offered by this job

Competitive occupational pension

Private healthcare insurance

30 days of paid vacation

Parental pay lift

Wellness allowance of 5,000 SEK per year

Regular social activities and team events

Job summary

Hayppgroup in Stockholm is seeking a Senior Marketing Data Strategist to join their Acquisition team. This role focuses on shaping and driving the marketing measurement and data strategy to optimize marketing performance across all markets.

The ideal candidate will have significant experience in marketing analytics and data strategy, capable of translating complex datasets into actionable insights. The position offers a hybrid work model, balancing flexibility with collaboration in the office.

Qualifications

• Solid experience within marketing analytics, data strategy, or customer insights.
• Ability to evaluate marketing investments across channels.
• Strong commercial mindset connecting marketing activities to customer value.
• Comfortable with data tools like Big Query and marketing measurement systems.
• Experience working cross-functionally with multiple teams.
• Structured approach to solving complex problems.
• Effective communication of complex concepts to non-technical stakeholders.
• Fluent in English.

Responsibilities

• Own and evolve Haypp Group's marketing measurement and analytics strategy.
• Develop reporting frameworks, dashboards, and data structures for performance visibility.
• Lead measurement frameworks across paid media, CRM, SEO, etc.
• Drive the Marketing Mix Modeling (MMM) agenda end-to-end.
• Partner with Marketing, Finance, Product, and Tech teams for consistent data.
• Translate complex data into actionable insights impacting growth.
• Support personalized marketing through better use of first-party data.

Skills

Marketing analytics

Data strategy

Customer insights

E-commerce experience

Big Query

Google platforms

BI platforms

CRM systems

Job description

HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world and around 8 million people die every year from smoking‑related diseases. Our goal is to significantly reduce death rates, save lives, and inspire people to choose smoke‑free enjoyment. How? By offering better nicotine alternatives online.

Haypp Group is one of the Nordics’ leading e‑commerce groups with eleven store brands across seven markets, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com and Nicokick.com we sell nicotine pouches, Swedish‑style snus and other smoke‑free products online.

With our headquarters on Östgötagatan in Stockholm, we are around 300 colleagues, mainly based in Sweden but working across markets globally. We are an innovative and fast‑moving company on an exciting expansion journey, helping more and more smokers switch to smoke‑free alternatives.

THE ROLE

We’re looking for a Senior Marketing Data Strategist to join Haypp Group’s Acquisition team within the Marketing function and take ownership of how we measure, understand, and optimize marketing performance across all markets. In this role, you will shape and drive our marketing measurement and data strategy, building the foundation that enables better investment decisions, stronger customer insights, and long‑term growth. You will move the organization from channel‑level optimization towards a holistic view of customer acquisition, lifetime value, and business impact.

This is a highly strategic and cross‑functional role where you will work closely with Marketing, Finance, Product, Tech, CRM, and Data & Insights. You will challenge assumptions, influence decision‑making, and build scalable frameworks that support how we evaluate marketing effectiveness across markets and channels. You will also lead our journey towards a more advanced measurement ecosystem, where Marketing Mix Modeling (MMM), attribution, and customer value analysis work together to guide smarter decisions and future capabilities such as personalization and AI‑driven insights.

Hybrid work model with in‑office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with strong team connection.

In this role, you will:

• Own and evolve Haypp Group’s marketing measurement and analytics strategy, building the data foundation needed to understand marketing performance, customer value, and investment efficiency.
• Own and evolve a scalable reporting frameworks, dashboards, and data structures that give clear visibility into performance across markets, channels, and customer segments.
• Lead the development of measurement frameworks across paid media, CRM, SEO, and other channels – including attribution, customer value analysis, segmentation, and lifecycle analytics.
• Drive the Marketing Mix Modeling (MMM) agenda end‑to‑end, from defining business needs and evaluating vendors to implementation and long‑term ownership.
• Partner closely with Marketing, Finance, Product, Tech, and Data teams to ensure consistent definitions, reliable data, and aligned decision‑making frameworks.
• Translate complex data into actionable insights and recommendations that directly impact growth, efficiency, and profitability.
• Support the shift towards more personalized, lifecycle‑driven marketing through better use of first‑party data, while helping shape future capabilities within AI, automation, and advanced analytics.

WHAT WE ARE LOOKING FOR

• You have solid experience within marketing analytics, data strategy or customer insights (ideally in e‑commerce), and are comfortable working hands‑on with measurement, attribution, and performance reporting.
• You understand how different measurement approaches fit together – including Marketing Mix Modeling (MMM) – and can evaluate marketing investments across channels with a clear view of trade‑offs and impact.
• You bring a strong commercial mindset and naturally connect marketing activities to customer value, revenue, and long‑term profitability.
• You’re confident working with data and tools such as Big Query, MMM systems, Google platforms, BI platforms, CRM systems, or similar, and enjoy translating complex datasets into clear, actionable insights.
• You’re used to working cross‑functionally, collaborating with stakeholders across Marketing, Finance, Product, and Tech, and know how to align teams around data‑driven decisions.
• You have a structured way of thinking, enjoy solving complex problems, and build scalable frameworks rather than one‑off analyses.
• You communicate clearly and effectively, and can make complex concepts understandable and relevant for non‑technical stakeholders.
• You’re fluent in English.

YOU WILL PROBABLY THRIVE HERE IF YOU

• You enjoy combining strategic thinking with hands‑on data work, and are motivated by solving complex business problems and turning them into actionable insights.
• You’re comfortable challenging assumptions and influencing decision‑making, using data to guide discussions and drive better outcomes.
• You take ownership and drive initiatives forward, building scalable frameworks and solutions rather than one‑off analyses.
• You thrive in a cross‑functional, fast‑moving environment, collaborating closely with different teams to create impact.

WHAT WE OFFER

We are a value‑driven company with our values We Team Up, Innovation Drives Us, Inclusion and Non‑Hierarchy, and Going the Extra Mile at the heart of everything we do. At Haypp Group you can always expect supportive colleagues who want to achieve things together and a culture where everyone’s voice matters. We encourage ideas from all parts of the organization and are not afraid to try new things. At the same time, we celebrate achievements and recognize the hard work that goes into reaching them.

Because our people are our most important differentiator, we offer generous benefits including:

• Competitive occupational pension.
• Insurance plan, including private healthcare.
• 30 days of paid vacation.
• Parental pay lift.
• Wellness allowance of 5,000 SEK per year.
• Regular social activities and team events.

SEND US YOUR APPLICATION TODAY

If this sounds like a place where you would want to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status. As many of us will be on summer holidays, things may move a bit slower during mid‑July. We will continuously review applications, but plan to pick up pace again and start conducting interviews in August.