Global Paid Media Lead

Hayppgroup; Stockholms kommun; Hybrid; SEK 700,000 - 900,000; Full time

Benefits offered by this job

Competitive occupational pension

Private healthcare insurance

30 days of paid vacation

Parental pay lift

Wellness allowance of 5,000 SEK per year

Social events

Job summary

Hayppgroup is seeking a Global Paid Media Lead to shape and scale its paid marketing strategy across multiple markets. The role involves overseeing agency partnerships, ensuring campaign execution aligns with business outcomes, and guiding market-specific strategies. Ideal candidates will have significant experience in paid media within complex organizations and will thrive in a dynamic environment.

Located in Stockholm, the position offers a hybrid work model with collaboration in-office from Tuesday to Thursday, fostering team connectivity alongside flexibility.

Qualifications

• Extensive experience in paid media or digital acquisition roles.
• Experience in leading paid acquisition programs in complex environments.
• Understanding of how paid media interacts with SEO, CRM, and Commercial.

Responsibilities

• Lead global paid media strategy and governance.
• Manage global agency partnerships for high-quality execution.
• Guide market-specific paid media strategies.

Skills

Paid media experience

Digital marketing

Commercial acumen

Analytical thinking

Google Ads proficiency

Tools

Google Ads

Programmatic

Affiliate marketing

Job description

HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1,1 billion smokers in the world. Around 8 million people die every year from smoking‑related diseases. Our goal is to significantly reduce death rates, save lives and inspire people to choose smoke‑free enjoyment. How? By offering people other nicotine products online.

Haypp Group is one of the Nordics’ leading e‑commerce groups with eleven store brands, present in seven countries where we serve more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com, Nicokick.com etc., we sell nicotine pouches, Swedish style snus online as well as disposable vapes. With our headquarters located on Östgötagatan in Stockholm we are 300 team members mainly but not exclusively based in Sweden. Also, we are an innovative and fast‑moving company that is growing rapidly, driving sustainable business and are changing the world in the process. We are currently on an exciting expansion journey, converting more and more smokers to smoke‑free alternatives across all our markets globally.

THE ROLE

We’re looking for a Global Paid Media Lead to join Haypp Group’s Acquisition team within the Marketing function and lead how we build, govern, and scale paid marketing across markets and brands.

This is a senior leadership role for someone who has led advanced paid media or digital acquisition setups in complex, multi‑market environments. As part of Haypp’s Marketing Centre of Excellence, you will own the global paid media strategy, operating model, performance framework, and agency partnership.

Day‑to‑day campaign execution is handled by our global external agency, while local markets own their media budgets. Your role is to ensure that market investments are guided by strong strategic principles, clear performance standards, high‑quality agency output and a consistent global model that can scale across markets.

You will work closely with local market owners and cross‑functional stakeholders to connect paid media with broader acquisition efforts across SEO, CRM, Brand, Commercial, Data, and Product.

You will lead the Paid Marketing team, drive continuous performance improvements, and ensure insights, learnings, and best practices are scaled across markets.

This role is ideal for someone who enjoys building structure, influencing senior stakeholders, and creating scalable systems that enable growth in a complex, fast‑moving environment.

Hybrid work model with in‑office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with strong team connection.

WHAT YOU WILL DO

• Evolve Haypp Group’s global paid media strategy, governance and operating model across markets, and brands
• Lead and develop the Paid Marketing team, setting direction, priorities, reporting routines, and ways of working
• Manage and develop the global agency partnership, ensuring accountability, strong collaboration, and high‑quality execution
• Define global standards for planning, reporting, testing, measurement, and performance reviews across markets
• Guide market‑specific paid media strategies together with local market stakeholders, ensuring local media investments are shaped by clear commercial priorities, strong performance principles and a scalable global model
• Ensure paid media investments are connected to business outcomes such as customer acquisition, CAC, LTV, profitability, and long‑term growth
• Lead cross‑functional collaboration with Commercial, SEO, CRM, Brand, Finance, and Data teams to align media activity with business priorities
• Drive scalability improvements across feeds, creative workflows, campaign automation and operational processes together with the agency and internal stakeholders
• Ensure paid media activities comply with local regulatory requirements and internal governance processes
• Act as a trusted advisor to senior stakeholders, helping the organization understand how paid media can drive growth and create business value

WHAT WE ARE LOOKING FOR

• You bring extensive experience from paid media, digital marketing, performance marketing, or acquisition leadership roles
• You have built, led, or scaled paid acquisition programs in complex, multi‑market organizations
• You have experience managing and influencing through agency partners and multiple stakeholder groups
• You understand how paid media fits into a broader acquisition ecosystem including SEO, CRM, Brand, Data, and Commercial functions
• You have strong hands‑on knowledge of channels such as Google Ads, Shopping, paid social, programmatic, affiliate, or retail media
• You combine strong commercial acumen with analytical thinking and can connect media investments to growth, profitability, CAC, LTV, and incrementality
• You are experienced in building scalable frameworks, governance models, and ways of working
• Experience from regulated industries is an advantage, but not a requirement
• You are fluent in English

YOU WILL PROBABLY THRIVE HERE IF YOU

• You enjoy creating clarity and structure in complex, multi‑market environments
• You are comfortable influencing senior stakeholders, agency partners, and local market teams
• You combine strategic thinking with a strong understanding of what great execution looks like
• You can balance global consistency with local market needs
• You enjoy challenging current ways of working and building scalable models for growth
• You are excited by the opportunity to shape the future of paid media at Haypp Group

WHAT WE OFFER

We are a value driven company with our values We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy and Going the Extra Mile at the heartbeat of everything that we do. With us you can always expect to get help from people who want to achieve things together and to be able to speak your mind in every social constellation you are part of. We highly value all ideas no matter where they come from, and we are not afraid to try new things out. We are also welcoming, inclusive and everyone at Haypp Group has a voice. In addition, we seize opportunities by putting in hands‑on, hard work and celebrating when we reach our goals. With us, you should always feel safe, appreciated and valued but at the same time challenged and excited.

• Competitive occupational pension
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Lots of social happenings

Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. We want to offer you great recruitment experience, and if there is anything we can do to make you more comfortable in the process with us, please let us know.