Senior Marketing Analytics Manager — Remote & Global Impact

M-Files; Stockholms kommun; Remote; SEK 700,000 - 900,000; Full time

Benefits offered by this job

International team of top performers

Flexible & remote work within counties

Inclusive culture

Global growth opportunities

Flexible work/life balance

Competitive compensation & benefits

Job summary

M-Files is seeking a Senior Marketing Analyst to own how we measure marketing—from the first search impression to revenue. This high-impact role shapes where we invest our global marketing budget and reports to marketing and revenue leadership.

You will design the measurement approach and drive insights that influence strategy across North America, EMEA and the Nordics. Join us to help knowledge work automation grow.

Qualifications

• 5+ years in marketing or revenue analytics, preferably B2B SaaS.
• Strong Salesforce reporting including campaign/lead data.
• Deep knowledge of GA4, Tag Manager and ad-platform tracking.
• Experience with HubSpot and Dreamdata for multi-touch attribution.
• Strong SQL and Power BI skills.

Responsibilities

• Own cross-channel scorecard linked to Salesforce pipeline and revenue.
• Ensure every lead and opportunity is tracked to the channel driving it.
• Manage GA4, Tag Manager, Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search, including SEO and AI search visibility.
• Report funnel conversion by channel, region and industry.
• Validate multi-touch attribution against business results.
• Design tests on ads, offers, landing pages and audiences.
• Model pipeline impact of budget decisions and recommend investments.
• Lead regular performance reviews with marketing and sales leaders across regions.

Skills

Marketing analytics

Salesforce reporting

GA4 knowledge

Power BI

SQL

HubSpot

Dreamdata

Experiment design

Statistics

Communication

Tools

GA4

Google Tag Manager

Google Ads

LinkedIn Ads

Salesforce

Job description

M-Files is seeking a Senior Marketing Analyst to own how we measure marketing—from the first search impression to revenue. This high-impact role shapes where we invest our global marketing budget and reports to marketing and revenue leadership.

You will design the measurement approach and drive insights that influence strategy across North America, EMEA and the Nordics. Join us to help knowledge work automation grow.