Senior GTM & Product Launch Lead – EV Market (Nordic)

XPENG; Solna kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

XPENG Sweden is seeking a dynamic Product Manager to spearhead go-to-market strategies for current and upcoming models in the Swedish market. You will drive launches, coordinate with cross-functional teams, ensure readiness of sales materials, and provide data-driven market insights.

With 8+ years in product marketing or GTM roles in automotive OEMs, you will shape pricing, configurations, and market positioning while collaborating with global product teams to deliver successful, repeatable

Qualifications

• 8+ years of progressive experience in product marketing, GTM, or commercial strategy.
• Mandatory automotive OEM experience in product marketing and GTM.
• Proven track record of leading GTM for multiple vehicle launches.
• Hands-on consumer insights and product clinics.
• Strong knowledge of Swedish and Nordic automotive segments and markets.
• Excellent cross-functional alignment and stakeholder management.
• Strong documentation and content governance for product information.
• Excellent English and Swedish written and verbal communication.

Responsibilities

• Lead project management and go-to-market for XPENG Sweden launches.
• Coordinate cross-functional teams and external partners for timely launches and promotions.
• Deliver market and competitor analyses with data-driven insights.
• Test, validate, and feed back into product development and updates.
• Train internal teams to represent XPENG products accurately and competitively.

Skills

8+ years GTM/marketing experience

OEM automotive experience

Lead full-cycle GTM strategy

Consumer insights and product clinics

Nordic market knowledge

Stakeholder alignment

Documentation and governance

Analytical problem-solving

English and Swedish communication

Education

Bachelor’s or Master’s degree in Business/Marketing/Engineering

Job description

XPENG Sweden is seeking a dynamic Product Manager to spearhead go-to-market strategies for current and upcoming models in the Swedish market. You will drive launches, coordinate with cross-functional teams, ensure readiness of sales materials, and provide data-driven market insights.

With 8+ years in product marketing or GTM roles in automotive OEMs, you will shape pricing, configurations, and market positioning while collaborating with global product teams to deliver successful, repeatable