Product Manager - Sweden

XPENG; Solna kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

XPENG Sweden is seeking a dynamic Product Manager to spearhead go-to-market strategies for current and upcoming models in the Swedish market. You will drive launches, coordinate with cross-functional teams, ensure readiness of sales materials, and provide data-driven market insights.

With 8+ years in product marketing or GTM roles in automotive OEMs, you will shape pricing, configurations, and market positioning while collaborating with global product teams to deliver successful, repeatable

Qualifications

• 8+ years of progressive experience in product marketing, GTM, or commercial strategy.
• Mandatory automotive OEM experience in product marketing and GTM.
• Proven track record of leading GTM for multiple vehicle launches.
• Hands-on consumer insights and product clinics.
• Strong knowledge of Swedish and Nordic automotive segments and markets.
• Excellent cross-functional alignment and stakeholder management.
• Strong documentation and content governance for product information.
• Excellent English and Swedish written and verbal communication.

Responsibilities

• Lead project management and go-to-market for XPENG Sweden launches.
• Coordinate cross-functional teams and external partners for timely launches and promotions.
• Deliver market and competitor analyses with data-driven insights.
• Test, validate, and feed back into product development and updates.
• Train internal teams to represent XPENG products accurately and competitively.

Skills

8+ years GTM/marketing experience

OEM automotive experience

Lead full-cycle GTM strategy

Consumer insights and product clinics

Nordic market knowledge

Stakeholder alignment

Documentation and governance

Analytical problem-solving

English and Swedish communication

Education

Bachelor’s or Master’s degree in Business/Marketing/Engineering

Job description

As a Product Manager at XPENG Sweden, you will take on a central, coordinating role involving significant responsibility and high visibility within the organization. You will be the driving force behind our go-to-market strategy for both current and upcoming models in the Swedish market—spanning everything from pre-launch activities to post-launch optimization. Your primary responsibility is to act as the project manager for product launches, ensuring that all internal departments and external partners are properly and timely informed regarding launches and major promotional initiatives.

Your areas of responsibility:

Project Management & Product Launches

You drive and coordinate all aspects of product launches, including:

• Project management of product launches and overall responsibility for timelines
• Ensuring that sales and product training materials are complete, accurate, and targeted
• Coordinating after-sales and service information to ensure everything is fully up to date
• Fact-checking marketing and communication materials for campaigns and launches
• Acting as XPENG product expert and the go-to person for detailed product knowledge

Market & Competitor Analysis

You conduct ongoing market and competitor analyses, focusing on:

• Products, trim levels, and technology
• Pricing, campaigns, TCO, and market positioning
• Adapting XPENG’s product and value proposition to local market conditions
• Delivering data, insights, and analyses on a monthly and quarterly basis

Coordination, Testing & Communication

You work closely with global product teams and actively contribute to development and evaluation:

• Collaborating with product teams across countries and regions
• Participating in the testing and evaluation of new hardware and software
• Hands-on, thorough testing of products and features, including vehicle software updates
• Providing structured, data-driven, and actionable feedback to development teams
• Training and equipping internal teams to represent the products accurately and competitively

What We Are Looking For

Essential Experience & Skills (Mandatory)

• Minimum 8+ years of progressive experience in product marketing, go‑to‑market (GTM), or commercial strategy roles.
• Mandatory automotive OEM experience – you must have worked within a passenger‑vehicle manufacturer (OEM) in product marketing and GTM capacities, with proven exposure to vehicle lifecycle management, launch execution, and cross‑market commercial planning.
• Proven track record of leading full‑cycle GTM strategies for multiple vehicle launches at an automotive OEM, including SKU definition, pricing, configuration, and market positioning across diverse markets.
• Deep hands‑on experience in consumer insights and product clinics – designing and executing customer research to validate product and pricing decisions.
• Strong knowledge of Swedish and broader Nordic automotive segments, competitor landscapes, and regional market dynamics – with at least 3–5 years of direct exposure to the Nordic markets.
• Exceptional internal alignment and stakeholder management – proven ability to work effectively with cross‑functional teams in a complex matrix organisation, bridging HQ, regional, and country levels to drive consensus and execution.
• Outstanding documentation and content governance skills – ability to structure, maintain, and govern large volumes of product information with precision and clarity.
• Strong analytical and problem‑solving mindset, with a hands‑on, results‑driven approach.
• Excellent written and verbal communication skills in English and Swedish.

Preferred Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Engineering, or a related field.
• Experience in EVs, premium automotive, or new‑energy vehicle (NEV) brands.
• Familiarity with pricing models, homologation processes, fleet/leasing requirements, and European automotive data systems (e.g., JATO, Dataforce).
• Prior experience working in or with Chinese automotive OEMs or fast‑growing technology‑driven automotive companies is an advantage.

Personal Attributes

• Strategic thinker with strong commercial acumen and customer‑centric mindset.
• Resilient and adaptable – comfortable navigating ambiguity and rapid change in a scale‑up environment.
• Highly collaborative, with a natural ability to connect people and build bridges across functions and geographies.
• Strong ownership and accountability – able to operate independently and deliver high‑quality outputs under tight deadlines.

What We Offer

• A pivotal, senior leadership‑adjacent role at the heart of XPENG’s European expansion, with high visibility and direct impact on business results.
• A dynamic, international, and inclusive work environment.
• Competitive compensation package, including performance‑based incentives.
• Opportunity to shape the future of intelligent mobility in one of the world’s most exciting automotive markets.

XPENG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.