Onboarding & Activation PM for Crypto Trading

Kraken; Sweden; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Kraken, a leading crypto platform, is seeking a product manager to own Kraken Pro onboarding globally, from landing to first trade. You will partner with Design, Data, Engineering and Marketing to drive UX improvements and reduce friction.

You will leverage data to map the funnel, design trusted experiences, and move users toward their first trade with confidence, using AI to personalize paths and optimize outcomes.

Qualifications

• 4+ years of product management experience focused on onboarding or growth UX.
• Strong sense for user experience, reducing friction and building trust.
• Fluent data literacy: define success metrics and act on funnels.
• Excellent written and verbal communication with stakeholders.
• Customer-first mindset; curious about user needs and trading.
• Experience working with AI to personalize onboarding and messaging.

Responsibilities

• Own Kraken Pro onboarding end-to-end, from landing to first trade.
• Continuously assess the funnel and drive UX improvements.
• Understand the Pro customer and tailor the onboarding experience.
• Identify friction points from onboarding data and act on them.
• Collaborate with Design, Data, Engineering and Marketing on shipped improvements.
• Leverage AI to surface friction and personalize onboarding paths.

Skills

Onboarding

Activation

Growth UX

Data fluency

Communication

Customer focus

AI tooling

Crypto & trading

Tools

AI tools

Job description

Kraken, a leading crypto platform, is seeking a product manager to own Kraken Pro onboarding globally, from landing to first trade. You will partner with Design, Data, Engineering and Marketing to drive UX improvements and reduce friction.

You will leverage data to map the funnel, design trusted experiences, and move users toward their first trade with confidence, using AI to personalize paths and optimize outcomes.