Senior Data Analyst, User Acquisition

Rovio 2; Stockholms kommun; Hybrid; SEK 650,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Relocation assistance

Stockholm studio location

Job summary

Rovio’s Stockholm studio is seeking a Senior Data Analyst to join the Performance Marketing team and shape our user acquisition strategy. You will optimize UA performance, focus on channel efficiency, campaign impact and creative testing to drive growth for Angry Birds.

You will collaborate with stakeholders, develop dashboards and models, and ensure data quality across our UA activities. The role is hybrid with relocation support if needed, and candidates should apply with an English CV.

Qualifications

• Excellent working knowledge in SQL, including writing efficient queries, transforming and cleaning data, and handling large datasets.
• Proficient in Python or R.
• Solid understanding of statistics to interpret data and drive informed decisions.
• Prior experience in user acquisition and user behavior analysis from a gaming company or app with a significant user base, analyzing digital marketing and UA platforms performance (Google Ads, Facebook Ads, TikTok).
• Strong presentation and collaboration skills to present data and provide actionable recommendations to senior partners.

Responsibilities

• Providing analytical support to our user acquisition team, ensuring data-driven decision-making and influencing our UA strategy and execution with your insights.
• Working closely with UA managers, marketers, and product partners to provide insights that shape our acquisition and growth strategies.
• Developing and maintaining dashboards, reports, and automated processes and models to track, evaluate and forecast UA KPIs across all campaigns, channels, and creatives.
• Developing models and tools for UA optimization.
• Proactively identifying trends and offering recommendations to optimize spend efficiency and creative performance.
• Helping to resolve data inconsistencies and improving tracking across our systems and platforms.

Skills

SQL

Python or R

Statistics

UA gaming analytics

Presentation & collaboration

Job description

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds. The Stockholm studio is home to Rovio’s largest title Angry Birds 2, and we are looking for a Senior Data Analyst to join the Performance Marketing team to help shape our user acquisition strategy and bring new players to support the growth of our title. You will play a vital role in optimizing our UA performance, focusing on channel efficiency, campaign impact and creative testing.

You will thrive in this role if you can combine domain knowledge with analytical methods and collaborate with stakeholders from various backgrounds, always keeping return on investment at the top of your mind. You will use your skills to discover opportunities, objectively evaluate what works, and make actionable recommendations to improve the performance of our UA activities.

The role is located in our Stockholm studio: we can support relocation if needed.

Responsibilities

• Providing analytical support to our user acquisition team, ensuring data-driven decision-making and influencing our UA strategy and execution with your insights
• Working closely with UA managers, marketers, and product partners to provide insights that shape our acquisition and growth strategies
• Developing and maintaining dashboards, reports, and automated processes and models to track, evaluate and forecast UA KPIs across all campaigns, channels, and creatives
• Developing models and tools for UA optimization
• Proactively identifying trends and offering recommendations to optimize spend efficiency and creative performance
• Helping to resolve data inconsistencies and improving tracking across our systems and platforms

Qualifications

• Excellent working knowledge in SQL, including writing efficient queries, transforming and cleaning data, and handling large datasets
• Demonstrated proficiency in Python or R
• Solid understanding of statistics to interpret data and drive informed decisions
• Prior experience in user acquisition and user behavior analysis from a gaming company or an app with a significant user base, analyzing digital marketing and UA platforms performance (such as Google Ads, Facebook Ads, TikTok)
• Strong presentation and collaboration skills to present data and provide actionable recommendations to senior partners

Nice to have

• A passion for mobile marketing and an understanding of player acquisition and retention dynamics
• Experience working with game telemetry data

Please send your CV in English. We look forward to meeting you.

You'll work in a hybrid setup with two to three days at the office per week. Kindly send us your CV in English. We look forward to speaking to you!

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name. At Rovio, we are committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. If you have any questions before applying, please write to us at [e-mail].