Product Marketing Director

Rovio 2; Stockholms kommun; Hybrid; SEK 881,154 - 1,101,443; Full time

Job summary

Rovio 2 in Stockholm is searching for a Product Marketing Director to lead the global marketing strategy for Angry Birds 2. The role demands extensive consumer marketing leadership in the gaming industry and aims to drive audience growth and player engagement.

Responsibilities include overseeing marketing activities, collaborating with teams to maximize growth, and managing App Store Optimization. The position offers a hybrid work model, with support for relocation if needed.

Qualifications

• Extensive consumer marketing leadership experience in the games as a service industry.
• Track record of creating comprehensive marketing strategies that blend innovative product features with compelling brand narratives.
• Deep expertise in managing and optimizing key organic channels, including ASO, social media marketing, and community management.

Responsibilities

• Lead the product marketing vision and strategy for Angry Birds 2.
• Collaborate with the game team and marketers for compelling campaign narratives.
• Drive success across social media by connecting with fans.

Skills

Consumer marketing leadership in games as a service

Creating comprehensive marketing strategies

Managing organic channels including ASO and social media

Strategic influence with cross-functional teams

Understanding mobile game KPIs and monetization

Managing partnerships and PR activities

Job description

Overview

Rovio, part of the SEGA family, is tackling the future of one of the world’s most iconic mobile games. We are looking for a Product Marketing Director to lead the global product marketing strategy for Angry Birds 2, Rovio’s flagship live title. The role will drive audience growth, brand strength, and long‑term player engagement.

Responsibilities

• Lead the product marketing vision and strategy for Angry Birds 2, defining brand positioning and overseeing 360‑degree marketing activities.
• Collaborate with the game team and marketers to bring new features and seasonal events to life with compelling campaign narratives that maximise growth opportunities.
• Drive success across social media by fostering a thriving community and connecting with fans.
• Manage App Store Optimization across global platforms to ensure players can easily find and love the game.
• Represent the voice of the player within the Game leadership team, using data insights to inform product and marketing priorities.
• Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence.

Qualifications

• Extensive consumer marketing leadership experience in the games as a service industry.
• Track record of creating comprehensive marketing strategies that blend innovative product features with compelling brand narratives.
• Deep expertise in managing and optimizing key organic channels, including ASO, social media marketing, and community management.
• Supportive leadership with excellent strategic skills, able to build trust and influence cross‑functional teams and senior stakeholders.
• Understanding of mobile game KPIs, monetization models, and player psychology, especially within the casual genre.
• Prior experience managing partnerships, brand collaborations and PR activities.

Location

The position is based in Rovio’s Stockholm office, located in the heart of the city. Rovio Stockholm is an office‑first workplace with high flexibility to enable work‑family balance. Face‑to‑face time enables innovation and collaboration within the team.

Work Arrangement

The role is hybrid, with two to three days at the office per week. If you are currently based in another country, you can apply – Rovio offers relocation support from start to finish for you and your family members who may be relocating with you.

EEO & Accessibility

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. If you have any questions before applying, please write to us at [e-mail].

How to Apply

Please send your CV in English. We look forward to speaking to you!