Product Marketing Director

Rovio; Stockholms kommun; Hybride; SEK 863 557 - 1 295 336; Plein temps

Résumé du poste

Rovio in Stockholm is seeking a Product Marketing Director to lead the global marketing strategy for Angry Birds 2. In this role, you will define the brand positioning and oversee all marketing activities, driving audience growth and player engagement.

Candidates should have extensive leadership in consumer marketing, experience in the games as a service industry, and the ability to create engaging brand narratives. This position allows for a hybrid work setup with flexibility for a work-family balance.

Qualifications

• Extensive leadership in consumer marketing within the gaming industry.
• Experience creating comprehensive marketing strategies.
• Deep expertise in optimizing organic channels such as ASO.

Responsabilités

• Lead product marketing vision for Angry Birds 2.
• Collaborate with game team to develop campaign narratives.
• Drive success on social media to connect with fans.
• Manage App Store Optimization (ASO) efforts globally.
• Represent player voice within the Game leadership team.

Connaissances

Consumer marketing leadership

Game as a service industry experience

Marketing strategies creation

Social media marketing

Community management

Description du poste

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds.

Join us to shape the future of one of the world’s most iconic mobile games!

We’re looking for a Product Marketing Director to lead the global product marketing strategy for Angry Birds 2, Rovio’s flagship live title. You’ll be the strategic force behind the game’s audience growth, brand strength, and long-term player engagement.

Responsibilities

• Lead the product marketing vision and strategy for Angry Birds 2, defining the brand positioning and overseeing our 360 marketing activities.
• In close collaboration with the game team and marketers, bring new features and seasonal events to life with compelling campaign narratives that maximise growth opportunities.
• Drive success across social media by fostering a thriving community and connecting with our fans. Winning on social media in the age of short‑form content is the key!
• Manage App Store Optimization (ASO) across global platforms, making sure players can easily find and start loving the game.
• Represent the voice of the player within the Game leadership team, using data insights to inform and support product and marketing priorities.
• Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence.

Qualifications

• You have extensive consumer marketing leadership, as well as experience in the games as a service industry.
• You have a track record of creating comprehensive marketing strategies that successfully blend innovative product features with compelling brand narratives.
• You have deep, hands‑on expertise in managing and optimizing key organic channels, including App Store Optimization (ASO), social media marketing, and community management.
• You are a supportive leader with excellent strategic skills, able to build trust and influence cross‑functional teams and senior stakeholders.
• You understand mobile game KPIs, monetization models, and player psychology, especially within the casual genre.
• You have prior experience managing partnerships, brand collaborations and PR activities.

The position is based in Rovio’s Stockholm office, in the heart of the city. Rovio Stockholm is an office‑first workplace, with high flexibility to enable work‑family balance. Face‑to‑face time enables innovation and collaboration within the team.

You will work in a hybrid setup with two to three days at the office per week.

Please send your CV in English. We look forward to speaking to you!

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility.