Search Marketing Manager

Salt; Stockholms län; Hybrid; SEK 737,000 - 850,000; Full time

Job summary

Salt is hiring a Digital Marketing Manager – Nordics, a hands-on, hybrid B2B role based in the Nordics, responsible for owning digital performance across the region. You’ll plan, execute and optimise multichannel campaigns across paid, SEO, social and ABM with a focus on pipeline quality and ROI, working with internal teams and agencies to turn priorities into measurable outcomes.

This role offers real ownership of a regional growth engine with high visibility and commercial impact as digital

Qualifications

• Experience running multichannel B2B campaigns end-to-end.
• Hands-on across Paid, SEO and ABM.
• Experience building media plans and forecasting ROI.
• Confident in managing agencies and stakeholders.
• Data-led mindset with action-oriented decision making.

Responsibilities

• End-to-end campaign strategy across the Nordic region.
• Paid Search, Paid Social, SEO + ABM working as one system.
• Media planning, budget allocation and ROI.
• Day-to-day channel performance and optimisation.
• Structured testing and experimentation frameworks.
• Agency management and accountability.
• Clear reporting tied to pipeline and revenue.

Skills

Multichannel B2B campaigns

Paid media

SEO

ABM

ROI forecasting

Agency management

Data-driven decisions

Job description

Digital Marketing Manager – Nordics, B2B, hybrid and based in Nordics, c. €70K

Own regional demand. Drive pipeline. Optimise every €.

This is a hands-on role owning digital performance across the Nordics in a complex B2B environment.

You’ll plan, execute and optimise multichannel campaigns across paid, SEO, social and ABM — with one goal: deliver high-quality pipeline, not just leads.

You’ll work across internal teams and agencies, turning business priorities into performance-driven media plans and measurable outcomes.

What you’ll own

• End-to-end campaign strategy across the Nordic region
• Paid Search, Paid Social, SEO + ABM working as one system
• Media planning, budget allocation and ROI
• Day-to-day channel performance and optimisation
• Structured testing and experimentation frameworks
• Agency management and accountability
• Clear reporting tied to pipeline and revenue

What you bring

• Proven experience running multichannel B2B campaigns end-to-end
• Strong hands-on across paid, SEO and ABM
• Experience building media plans and forecasting ROI
• Confidence managing agencies and stakeholders
• Data-led mindset — you make decisions, not just reports

Why this role

• Real ownership of a regional growth engine
• High visibility and commercial impact
• Opportunity to shape how digital drives pipeline across markets