Nordics B2B Growth Marketer — Multichannel Pipeline

Salt; Stockholms län; Hybrid; SEK 737,000 - 850,000; Full time

Job summary

Salt is hiring a Digital Marketing Manager – Nordics, a hands-on, hybrid B2B role based in the Nordics, responsible for owning digital performance across the region. You’ll plan, execute and optimise multichannel campaigns across paid, SEO, social and ABM with a focus on pipeline quality and ROI, working with internal teams and agencies to turn priorities into measurable outcomes.

This role offers real ownership of a regional growth engine with high visibility and commercial impact as digital

Qualifications

• Experience running multichannel B2B campaigns end-to-end.
• Hands-on across Paid, SEO and ABM.
• Experience building media plans and forecasting ROI.
• Confident in managing agencies and stakeholders.
• Data-led mindset with action-oriented decision making.

Responsibilities

• End-to-end campaign strategy across the Nordic region.
• Paid Search, Paid Social, SEO + ABM working as one system.
• Media planning, budget allocation and ROI.
• Day-to-day channel performance and optimisation.
• Structured testing and experimentation frameworks.
• Agency management and accountability.
• Clear reporting tied to pipeline and revenue.

Skills

Multichannel B2B campaigns

Paid media

SEO

ABM

ROI forecasting

Agency management

Data-driven decisions

Job description

Salt is hiring a Digital Marketing Manager – Nordics, a hands-on, hybrid B2B role based in the Nordics, responsible for owning digital performance across the region. You’ll plan, execute and optimise multichannel campaigns across paid, SEO, social and ABM with a focus on pipeline quality and ROI, working with internal teams and agencies to turn priorities into measurable outcomes.

This role offers real ownership of a regional growth engine with high visibility and commercial impact as digital