Marketing & Content Lead — Turn Ideas into Impact

Froda Sweden; Stockholms kommun; On-site; SEK 900,000 - 1,100,000; Full time

Job summary

Froda Sweden seeks a Marketing & Content Lead to shape how Froda presents to customers, partners, talent and markets. This broad, hands-on role combines strategic thinking, creative judgement and execution.

You will own initiatives across content, campaigns, social media, CRM, employer branding, events and go-to-market, collaborating with Design, Growth Marketing, PR, Sales, Partnerships, Product and People to drive high-quality results.

Qualifications

• 5+ years of relevant marketing experience.
• Exceptional writing and storytelling skills.
• Broad marketing background across multiple disciplines.
• Strong strategic and commercial judgment with bias toward action.
• Experience creating content across channels and campaigns.

Responsibilities

• Translate company priorities into marketing initiatives, campaigns and content.
• Lead projects from strategy to execution, launch and follow-up.
• Develop positioning, messaging and go-to-market communication.
• Write and create content across web, CRM, email, social, campaigns and presentations.
• Turn complex products into clear, engaging communication.
• Develop creative concepts with Design and other specialists.
• Strengthen Froda's brand across customers, partners, talent and markets.
• Drive employer branding, events and partnerships.
• Use data and customer insight to improve marketing effectiveness.
• Leverage AI to improve quality, speed and scalability.

Skills

Marketing experience

Copywriting

Storytelling

Cross-channel marketing

Branding

Strategic thinking

Tools

Google Analytics

LinkedIn Campaign Manager

Meta Business Manager

AI tools

Job description

Froda Sweden seeks a Marketing & Content Lead to shape how Froda presents to customers, partners, talent and markets. This broad, hands-on role combines strategic thinking, creative judgement and execution.

You will own initiatives across content, campaigns, social media, CRM, employer branding, events and go-to-market, collaborating with Design, Growth Marketing, PR, Sales, Partnerships, Product and People to drive high-quality results.