Senior, Campaigns & Content Marketing

Forterro; Danmark; Remote; SEK 700,000 - 900,000; Full time

Job summary

Forterro is seeking a Senior, Campaigns & Content Marketing to drive growth campaigns and create high-quality content for integrated programs. The role works independently, applying marketing knowledge to generate demand and influence stakeholders, while coaching junior colleagues.

The position focuses on lifecycle content, cross-functional collaboration, and continuous process improvements to enhance performance across campaigns and digital journeys.

Qualifications

• Experience in B2B campaign content marketing, demand generation or a related field.
• Strong understanding of demand generation campaigns, content development and audience targeting.
• Ability to apply advanced marketing concepts to complex assignments.
• Ability to analyse content performance and provide actionable insights.
• Strong written and verbal communication skills.
• Ability to manage work independently while meeting quality standards.

Responsibilities

• Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
• Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
• Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
• Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
• Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
• Create reusable campaign frameworks
• Develop advertising and promotional materials for integrated campaigns.
• Resolve complex content needs using experience, analysis and established methods.
• Analyse content performance and understand how to optimise for aimed results.

Skills

B2B content marketing

Demand generation

Campaign planning

Content development

Audience targeting

Analytical thinking

Job description

Description

SENIOR, CAMPAIGNS & CONTENT MARKETING delivers growth campaigns and content that drive demand, engage target audiences and support business objectives. The role works independently and applies well‑developed marketing knowledge tactics to generate demand. The Senior creates and coordinates high quality content for integrated campaigns, influences stakeholders at an operational level and improves processes to support performance. The role solves difficult problems using analysis and experience and may coach less experienced colleagues.

Department: Marketing

Location: Sweden, Remote

Description

SENIOR, CAMPAIGNS & CONTENT MARKETING delivers growth campaigns and content that drive demand, engage target audiences and support business objectives. The role works independently and applies well‑developed marketing knowledge tactics to generate demand. The Senior creates and coordinates high quality content for integrated campaigns, influences stakeholders at an observational level and improves processes to support performance. The role solves difficult problems using analysis and experience and may coach less experienced colleagues.

Responsibilities

• Own audience growth strategy across target segments and lifecycle stages to support net new sales, expansion and reactivation goals.
• Plan and deliver campaign content that supports functional objectives and measurable pipeline outcomes.
• Create and refine content for digital journeys, nurture tracks, sales programs, events and integrated demand generation campaigns.
• Own lifecycle marketing content, including lead nurture, opportunity nurture, lost lead reactivation and dormant database activation.
• Develop typical lifecycle programs such as new lead nurture sequences, retargeting journeys, landing pages, tradeshow contact reactivation, old opportunity reactivation and inactive lead programs.
• Create reusable campaign frameworks
• Develop advertising and promotional materials for integrated campaigns.
• Resolve complex content needs using experience, analysis and established methods.

Analyse content performance and understand how to optimise for aimed results.

Skills, Knowledge & Expertise

• Experience in B2B campaign content marketing, demand generation or a related field.
• Strong understanding of demand generation campaigns, content development and audience targeting.
• Ability to apply advanced marketing concepts to complex assignments.
• Ability to analyse content performance and provide actionable insights.
• Strong written and verbal communication skills.
• Ability to manage work independently while meeting quality standards.

Experience influencing stakeholders and supporting junior colleagues.