Product Marketing Director

Rovio Entertainment konserni; Stockholms kommun; Hybrid; SEK 755,612 - 1,025,474; Full time

Job summary

Rovio Entertainment konserni is looking for a Product Marketing Director to lead the global marketing strategy for Angry Birds 2. This role involves defining brand positioning and managing marketing activities to drive audience growth.

Located in Stockholm, the position is hybrid, requiring two to three days in the office weekly. The company offers relocation support for international applicants and is committed to workplace accessibility and reasonable accommodations for individuals with disabilities.

Qualifications

• Extensive experience in consumer marketing leadership, preferably in games-as-a-service.
• Proven record of blending product features with brand narratives.
• Hands-on expertise in ASO and social media management.
• Supportive leadership with strategic skills to influence teams.

Responsibilities

• Lead product marketing vision and strategy for Angry Birds 2.
• Collaborate with game team to maximize growth through campaigns.
• Manage ASO across global platforms.
• Foster community engagement through social media.

Skills

Consumer marketing leadership

Creating comprehensive marketing strategies

Managing App Store Optimization (ASO)

Social media marketing

Community management

Understanding mobile game KPIs

Managing partnerships and brand collaborations

Job description

Join us to shape the future of one of the world’s most iconic mobile games! We’re looking for a Product Marketing Director to lead the global product marketing strategy for Angry Birds 2, Rovio’s flagship live title. You’ll be the strategic force behind the game’s audience growth, brand strength, and long‑term player engagement.

Here are some of the fun and impactful things you will do:

• Lead the product marketing vision and strategy for Angry Birds 2, defining the brand positioning and overseeing our 360 marketing activities.
• In close collaboration with the game team and marketers, bring new features and seasonal events to life with compelling campaign narratives that maximize growth opportunities.
• Drive success across social media by fostering a thriving community and connecting us with our fans. Winning on social media in the age of short‑form content is the key!
• Manage App Store Optimization (ASO) across global platforms, making sure players can easily find and start loving the game.
• Represent the voice of the player within the Game leadership team, using data insights to inform and support product and marketing priorities.
• Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence.

Experience and skills we are looking for:

• You have extensive consumer marketing leadership and experience in the games‑as‑a‑service industry.
• You have a track record of creating comprehensive marketing strategies that successfully blend innovative product features with compelling brand narratives.
• You have deep, hands‑on expertise in managing and optimizing key organic channels, including App Store Optimization (ASO), social media marketing, and community management.
• You are a supportive leader with excellent strategic skills, able to build trust and influence cross‑functional teams and senior stakeholders.
• You understand mobile game KPIs, monetization models, and player psychology, especially within the casual genre.
• You have prior experience managing partnerships, brand collaborations and PR activities.

Location & Benefits

The position is based in Rovio’s Stockholm office, in the heart of the city. Rovio Stockholm is an office‑first workplace with high flexibility to enable work‑family balance. The role is hybrid, requiring two to three days at the office per week. If you are currently based in another country, relocation support is offered from start to finish for you and your family.

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at [e-mail].