Performance Marketing Team Lead

Festina Group Technology; Malmö kommun; Hybrid; SEK 700,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Wellness benefits

Growth Grant

Regular team activities

6 weeks of holiday

International collaboration

Opportunity to make an impact

Job summary

Festina Group Technology is seeking a Performance Marketing Team Lead to drive international campaigns and optimise paid media across Google Ads, Meta Ads, and TikTok Ads from our Malmö base. You’ll combine hands-on execution with strategic thinking and partner with our Digital Marketing Team to deliver measurable business results.

You’ll collaborate with the Digital Marketing Manager to shape strategies, budgets and priorities across brands such as Festina, Jaguar, Lotus, TimeRoad and Kronaby,

Qualifications

• 5+ years of hands-on experience in performance marketing, preferably e-commerce.
• Experience in a digital marketing or performance agency with international/multi-market clients.
• Exceptional expertise in Google Ads and/or Meta Ads.
• Strong analytical and commercial thinking.
• Good communication and stakeholder management skills.
• Solid technical understanding of the performance marketing ecosystem.
• Collaborative and proactive mindset.

Responsibilities

• Drive and optimise paid media campaigns across Google Ads, Meta Ads, TikTok Ads and other platforms with a focus on measurable business results.
• Lead performance analysis and reporting, translating data into insights and recommendations for stakeholders.
• Act as a key contact for performance marketing stakeholders, presenting results and opportunities for improvement.
• Identify opportunities beyond ad platforms to improve performance (conversion rates, feeds, tracking, data quality).
• Collaborate with fellow specialists and other teams to share knowledge and establish effective ways of working.
• Stay ahead of developments in performance marketing and bring new ideas and best practices.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Communication

Stakeholder management

Digital marketing

Cross-functional collaboration

TikTok Ads

Tools

TikTok Ads

Job description

Drive performance across international brands

We're looking for an experienced Performance Marketing Team Lead to join our growing Digital Marketing Team at Festina Group Technology.

If you know Google Ads or Meta Ads inside out, have experience running campaigns across international markets, and enjoy turning data into insights and business results, this could be your next step.

In this role, you'll combine deep hands-on performance marketing expertise with strategic thinking and stakeholder communication. You'll work alongside other specialists in our Digital Marketing Team while taking a leading role in driving performance improvements, sharing expertise and communicating results to stakeholders across our organisation.

You'll work closely with our Digital Marketing Manager to shape campaign strategies, priorities and budgets across our portfolio of brands, including Festina, Jaguar, Lotus, TimeRoad, Kronaby and more.

Based in Malmö, you'll collaborate with colleagues across our international organisation, including our headquarters in Barcelona.

What you'll do

• Drive and optimise paid media campaigns across Google Ads, Meta Ads, TikTok Ads and other relevant platforms, with a strong focus on measurable business results.
• Take a leading role in performance analysis and reporting, translating campaign data into clear insights, recommendations and next steps for internal stakeholders.
• Act as a key point of contact for performance marketing stakeholders, confidently presenting results, explaining challenges and recommending opportunities for improvement.
• Identify opportunities beyond the ad platforms to improve performance, including website conversion rates, product feeds, tracking, measurement, data quality and internal workflows.
• Collaborate with fellow specialists and other teams, sharing knowledge, contributing expertise and helping establish effective ways of working.
• Stay ahead of developments in performance marketing, bringing new ideas, technologies and best practices into our daily work.

What you'll bring

• 5+ years of hands-on experience in performance marketing, preferably with a strong focus on e-commerce.
• Experience working at a digital marketing or performance agency with international or multi-market clients. You understand the challenges of managing different markets, budgets, audiences and priorities simultaneously.
• Exceptional expertise in Google Ads and/or Meta Ads. You have a deep understanding of at least one of these platforms, from account structure and bidding strategies to tracking, optimisation and scaling performance.
• Strong analytical and commercial thinking. You can look beyond headline metrics, identify what's driving performance and translate data into meaningful business recommendations.
• Good communication and stakeholder management skills. You're comfortable presenting results, explaining complex topics in simple terms and discussing performance with stakeholders at different levels.
• A solid technical understanding of the performance marketing ecosystem. You can recognise when tracking, product feeds, website performance or data quality are limiting results and collaborate with the right people to address them.
• A collaborative and proactive mindset. You enjoy sharing your expertise, supporting colleagues and working together to find better solutions.

It's a plus if you also bring:

• Experience with TikTok Ads and other paid media platforms.
• Experience mentoring colleagues, sharing expertise or acting as a senior specialist within a team.
• French and/or Spanish language skills, alongside professional English.
• Experience working with multiple brands or product categories in an international e-commerce environment.

You don't need to tick every box. We value expertise, curiosity, sound judgement and a genuine drive to continuously improve.

About Festina Group Technology

At Festina Group Technology, we support the full digital marketing ecosystem for a world-class portfolio of brands, including Jaguar, Lotus and Festina.

From our Malmö office, we work across the full spectrum: connected watches, classic timepieces and luxury jewellery. We power campaigns, optimise digital performance and create memorable brand touchpoints in markets around the world.

Our Digital Marketing Team brings together different areas of expertise to support international growth. We combine creativity, technology and data-driven marketing to deliver meaningful experiences and measurable business results.

As our Performance Marketing Team Lead, you'll have the opportunity to influence how we approach performance marketing, improve the way we work and help drive results across multiple brands and markets.

What we value

• Flexibility
• Teamwork
• Continuous learning
• Openness
• Inclusion

Why you'll love working here

• Hybrid work model: 3 days in the office, 2 from home
• Wellness benefits to support your health and well-being
• A Growth Grant to support your personal and professional development
• Regular team activities to stay connected and have fun together
• 6 weeks of holiday
• International collaboration across established brands and multiple markets
• The opportunity to make a real impact on how we approach and improve performance marketing

Ready to make an impact?

If you're an experienced performance marketer who combines deep platform expertise with analytical thinking, strong communication skills and a drive to make things better, we'd love to hear from you.