Performance Marketing Manager

Jobtailor; Sweden; On-site; SEK 502,200 - 613,800; Full time

Job summary

Sinch is looking for a performance marketing expert in Sweden to lead the GA4 implementation and manage Google Ads and Meta Ads accounts. You will analyze and optimize inbound funnels, ensuring robust conversion metrics and data-driven insights.

The ideal candidate has over 4 years in performance marketing, strong analytical skills, and experience with SaaS environments. This role offers a salary between 45k to 55k SEK and a hybrid work schedule.

Qualifications

• Expert knowledge of GA4, GTM, Google Ads, Meta Ads.
• Proven success managing multi-channel performance budgets.
• Experience with lifecycle conversion metrics and B2B SaaS funnels.

Responsibilities

• Own GA4 implementation and ongoing optimization.
• Manage Google Ads and Meta Ads accounts.
• Evaluate and optimize inbound funnels.

Skills

Performance marketing

Analytics

Google Ads

GA4

Google Tag Manager

Meta Ads

Data analysis

B2B SaaS funnels

Conversion Rate Optimization (CRO)

Education

4–7+ years in performance marketing, growth marketing, or analytics

Tools

Search Console

Job description

DESCRIPTION

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI‑infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

Key Responsibilities

Analytics, Tracking & Measurement

• Own GA4 implementation, configuration, and ongoing optimization.
• Manage Google Tag Manager (GTM) including all custom events, triggers, tags, and data layer requirements.
• Maintain tracking across all funnels: inbound, free trial, ecosystem, and paid channels.
• Conduct recurring Search Console deep dives, evaluating queries, impressions, CTR trends, and LLM‑driven SEO performance.
• Build and maintain advanced pivot tables to enable deep exploration of ad and funnel performance.
• Produce recurring Website Conversion Reports and Performance & CVR insights for stakeholders.
• Own the Digital Scorecard: upkeep, optimization, and accuracy.
• Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
• Maintain budget pacing documents and monthly investment summaries.
• Produce ad account deep dive reports, including channel efficiency, CVR analysis, CPA/CAC trends, and funnel diagnostics.

Paid Media Ownership

• Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
• Lead campaign refreshes, ads refreshes, creative rotations, and audience tests.
• Manage Meta remarketing, prospecting, conversion events, and landing page mapping.
• Oversee paid conversion event integrity across platforms.
• Remove/manage targeting dependencies with other products in the organization.

Funnel & Conversion Optimization

• Evaluate and optimize end‑to‑end inbound funnels, including channel‑to‑lead‑to‑opportunity flow.
• Monitor and optimize free‑trial funnel performance across geographies and acquisition sources.
• Monitor ecosystem performance funnels, including partner, referral, and integration‑driven traffic.
• Analyze landing page performance, identify CRO opportunities, and coordinate execution with the CRO team.
• Collaborate with Strategists on creative needs and performance‑driving assets.

Cross‑Functional Collaboration

• Partner with ABM teams to align targeting, budgets, and funnel segmentation.
• Collaborate with the CRO team to test landing pages, messaging, and UX improvements.
• Work closely with the Creative Strategist to brief and deliver assets for ads across Meta and Google.
• Coordinate with content, product marketing, web, and sales teams to ensure alignment across funnels.

REQUIREMENTS

• 4–7+ years in performance marketing, growth marketing, or analytics.
• Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
• Strong ability to analyze complex datasets and build reporting structures.
• Proven success managing multi‑channel performance budgets and pacing.
• Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
• Deep understanding of website conversion principles and experimentation frameworks.
• Hands‑on experience with ad copy testing, landing page optimization, and creative coordination.
• Ability to simplify complex performance insights for executive‑level stakeholders.

Success in This Role Looks Like

• Accurate, reliable tracking and insights across the entire digital ecosystem.
• Improved CVR across paid channels, website pages, and trial funnels.
• Strong pacing discipline with predictable budget utilization and ROI.
• High‑quality insights that influence strategy, channel investment, and product marketing.
• Scalable processes for reporting, experimentation, and funnel analysis.

At Sinch, we value learning, embrace change, and offer opportunities for personal and professional growth. Unfortunately, we are not supporting relocation at this time.

• Hold Swedish or another EU/EEA citizenship
• Have a valid Swedish work permit

The monthly salary for this position is between 45k to 55k SEK. Factors which may affect pay within this range may include skills, education, experience, and other qualifications.

Job Info

• Job Identification 961
• Job Category Marketing
• Posting Date 06/02/2026, 12:37 PM
• Job Schedule Full time
• Locations Sweden France Spain (Hybrid)

Sinch collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant, see the privacy notice for further details.

At Sinch, we’re committed to building a workplace where everyone feels valued, supported, and welcomed. We provide equal employment opportunities to all employees and applicants and do not discriminate on the basis of race, color, national origin, religion, creed, disability, age, sex, sexual orientation, gender identity or expression, marital status, familial status (including pregnancy, childbirth, and related medical conditions), status with regard to public assistance, veteran status, genetic information, or membership or activity in a local human rights commission, or any other status protected by applicable law.

Minnesota Applicants: In accordance with the Minnesota Human Rights Act, Sinch maintains a workplace free from discrimination and retaliation, detailed here. Information regarding applicant rights and required Minnesota workplace notices are available here.