Global Performance Marketing Lead (Hybrid)

Festina Group Technology; Malmö kommun; Hybrid; SEK 700,000 - 950,000; Full time

Benefits offered by this job

Hybrid work model

Wellness benefits

Growth Grant

Regular team activities

6 weeks of holiday

International collaboration

Opportunity to make an impact

Job summary

Festina Group Technology is seeking a Performance Marketing Team Lead to drive international campaigns and optimise paid media across Google Ads, Meta Ads, and TikTok Ads from our Malmö base. You’ll combine hands-on execution with strategic thinking and partner with our Digital Marketing Team to deliver measurable business results.

You’ll collaborate with the Digital Marketing Manager to shape strategies, budgets and priorities across brands such as Festina, Jaguar, Lotus, TimeRoad and Kronaby,

Qualifications

• 5+ years of hands-on experience in performance marketing, preferably e-commerce.
• Experience in a digital marketing or performance agency with international/multi-market clients.
• Exceptional expertise in Google Ads and/or Meta Ads.
• Strong analytical and commercial thinking.
• Good communication and stakeholder management skills.
• Solid technical understanding of the performance marketing ecosystem.
• Collaborative and proactive mindset.

Responsibilities

• Drive and optimise paid media campaigns across Google Ads, Meta Ads, TikTok Ads and other platforms with a focus on measurable business results.
• Lead performance analysis and reporting, translating data into insights and recommendations for stakeholders.
• Act as a key contact for performance marketing stakeholders, presenting results and opportunities for improvement.
• Identify opportunities beyond ad platforms to improve performance (conversion rates, feeds, tracking, data quality).
• Collaborate with fellow specialists and other teams to share knowledge and establish effective ways of working.
• Stay ahead of developments in performance marketing and bring new ideas and best practices.

Skills

Performance marketing

Google Ads

Meta Ads

Analytics

Communication

Stakeholder management

Digital marketing

Cross-functional collaboration

TikTok Ads

Tools

TikTok Ads

Job description

Festina Group Technology is seeking a Performance Marketing Team Lead to drive international campaigns and optimise paid media across Google Ads, Meta Ads, and TikTok Ads from our Malmö base. You’ll combine hands-on execution with strategic thinking and partner with our Digital Marketing Team to deliver measurable business results.

You’ll collaborate with the Digital Marketing Manager to shape strategies, budgets and priorities across brands such as Festina, Jaguar, Lotus, TimeRoad and Kronaby,