Performance Marketing Senior Specialist

Nespresso; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Nespresso Nordics is seeking a Senior Performance Marketing Specialist to drive digital growth and customer acquisition across the Nordic markets. Based in Stockholm, you will join the Digital Marketing Team within Nordic Brand & Communications and collaborate with E-Commerce, Commercial, Trade, Finance, B2B and external partners.

Your focus is on improving digital performance across key channels, driving traffic, acquisitions and sales.

Qualifications

• Analytical mindset and ability to translate data into actionable insights.
• Commercial awareness with a results-driven approach to marketing.
• Strong written and spoken English; communication with cross-country stakeholders.

Responsibilities

• Support the Nordic acquisition plan across key digital performance channels.
• Drive quality traffic, customer acquisition and sales through campaign optimization.
• Collaborate with agency partners on planning, execution and optimization; monitor results and opportunities.
• Monitor and analyze performance data and translate insights for internal stakeholders.

Skills

Analytical thinker

Commercially minded

Curious

English communication

Tools

GA4

SA360

Looker Studio

Job description

Are you passionate about performance marketing, digital media, data and customer acquisition? Do you enjoy turning insights into actions and continuously finding ways to improve digital performance?

We are now looking for a Senior Performance Marketing Specialist to join Nespresso Nordics and support our digital growth and customer acquisition across the Nordic markets.

At Nespresso, coffee is at the center of everything we do, but people are at the heart of our success. We believe coffee can be a force for good, creating positive impact for our customers, our communities and our planet.

As part of our Nordic team, you will work in a collaborative and entrepreneurial environment where innovation, sustainability and continuous improvement drive our business forward. You will be based in Stockholm.

Your Role

As Senior Performance Marketing Specialist, you will be part of the Digital Marketing Team within Nordic Brand & Communications. You will work closely with E-Commerce, Commercial, Trade, Finance, B2B and colleagues across the Nordic markets, as well as our external media and performance agencies.

Your focus will be on improving Nespresso's digital performance across key acquisition channels, helping us increase relevant traffic, customer acquisition and sales.

You will work closely with our agency partners on campaign planning, execution and optimization. While agencies support much of the operational campaign execution, you will bring the performance marketing knowledge needed to evaluate recommendations, follow results and identify opportunities for continuous improvement.

A key part of the role is also working with performance data and translating results into clear insights and recommendations for the wider business.

Key Responsibilities

Performance Marketing & Growth

• Support and execute the Nordic acquisition plan across key digital performance channels.
• Help drive quality traffic, customer acquisition and sales through continuous campaign optimization.
• Translate business objectives into actionable performance marketing activities.
• Identify opportunities based on campaign performance, customer behaviour and market trends.

Search & Digital Performance

• Work with Paid Search, SEO, Affiliate Marketing, always-on Paid Social and other relevant performance channels.
• Monitor and improve campaigns, audiences and customer journeys together with agency partners.
• Support our One Search approach by identifying opportunities across paid and organic search.
• Stay up to date with developments within digital media, measurement and performance marketing.
• Work closely with our performance and media agencies on day-to-day activities.
• Follow campaign planning, launches, optimization, budgets and results.
• Review and challenge agency recommendations when needed.
• Ensure a strong focus on execution quality, performance and continuous improvement.

Analytics, Reporting & Insights

• Monitor and analyse digital marketing performance across channels and markets.
• Work with dashboards and reporting using tools such as GA4, Looker Studio, SA360 and other relevant platforms.
• Combine media, commercial and customer data to identify actionable insights.
• Translate performance data into clear recommendations for internal stakeholders.
• Support the development and follow-up of relevant KPIs.

Budget & Performance Follow-Up

• Support budget planning, tracking and performance follow-up.
• Monitor media investments and identify opportunities to improve efficiency.
• Provide performance insights that support investment and forecasting decisions.

We Are Looking For

You are analytical, curious and commercially minded, with a genuine interest in performance marketing and digital customer acquisition. You enjoy working with data, testing new approaches and turning performance results into concrete improvements.

You are comfortable working independently within your area of expertise while collaborating closely with colleagues, agencies and other stakeholders.

In addition, you:

• Have approximately 3–5 years of experience within Performance Marketing, Digital Marketing or Digital Acquisition.
• Have hands‑on experience with Paid Search (SEM). Experience with Paid Social, SEO, Digital Media or Affiliate Marketing is an advantage.
• Understand how digital campaigns are structured, measured and continuously optimized.
• Are comfortable analysing campaign performance and translating data into practical recommendations.
• Have experience with tools such as GA4, SA360, Looker Studio or similar analytics and advertising platforms.
• Have experience collaborating with media agencies or other external partners.
• Communicate confidently in English. Knowledge of a Scandinavian language is an advantage but not required.

Why Join Nespresso?

At Nespresso, you will have the opportunity to work with one of the world's leading premium coffee brands and contribute to digital growth across the Nordic markets.

You will join a collaborative Nordic team where you can use your expertise, develop your performance marketing skills and have a real impact on how we reach and engage consumers across our digital channels.

The Selection Process & Contact

If you have questions regarding the position, please contact Nordic Digital Marketing Manager for Nespresso, Daniela Bonardi, on LinkedIn.