Business Analyst - Digital Commercial Analytics

SmartRecruiters, Inc.; Stockholms kommun; On-site; SEK 650,000 - 900,000; Full time

Benefits offered by this job

Staff discount card

Flexible work arrangements

Wellness benefits

Parental support

Job summary

H&M Group is seeking a highly analytical Business Analyst for the Digital Commercial Analytics team, based in Stockholm. You will turn data into actionable insights to drive growth across our digital business and collaborate with global stakeholders on strategies and investments.

The role emphasizes advanced analytics, frameworks, and the development of tools and best practices to enable informed decision-making across Sales Markets.

Qualifications

• 5+ years of experience in business analysis, commercial analytics, or a similar field.
• Strong understanding of digital business, e-commerce and customer behaviour.
• Experience with complex datasets.
• Proven ability to develop business cases and translate insights into actions.
• Experience with AI-enabled tools and automation.
• Excellent communication and stakeholder management skills.
• Experience with Power BI, Excel, BigQuery and other data tools.
• Collaborative mindset and impact-driven approach.

Responsibilities

• Analyse digital and commercial performance to identify opportunities and growth drivers.
• Turn business questions into actionable insights from customer, sales and behavioural data.
• Develop business cases and support prioritisation of initiatives.
• Conduct deep-dive analyses of customer behaviour and drivers of performance.
• Collaborate with QCP to evolve frameworks, tools and best practices.
• Drive analytics capability development for Commercial Analysts across markets.
• Provide insights on post-purchase customer experience, fulfilment and returns.
• Support business reviews and strategic planning with fact-based recommendations.
• Advance analytical methods and tools within the team.

Skills

Analytical thinking

Stakeholder management

Communication

AI tools

Business cases

AI tools

Stakeholder management

BI/Excel/BigQuery

Collaboration

Tools

Power BI

Excel

BigQuery

Job description

Business Analyst - Digital Commercial Analytics

• Full-time

At H&M, we are committed to creating meaningful growth through customer-centric and data-informed decision making. We are now looking for a Business Analyst to join the Digital Commercial Analytics team.

In this role, you will combine commercial understanding, analytical expertise and stakeholder collaboration to identify opportunities, evaluate business performance and support sustainable growth across our digital business. You will work closely with QCP (Quantified Commercial Plan), Marketing, Digital, Controlling and Sales Markets to translate data into insights and recommendations that strengthen commercial decision-making and execution.

WHAT YOU’LL DO

• Analyse digital and commercial performance to identify opportunities, risks and growth drivers.
• Turn strategic business questions into actionable insights and recommendations through customer, sales and behavioural analysis.
• Develop business cases and support prioritisation of initiatives and investments.
• Conduct deep-dive analyses to understand customer behaviour and the drivers behind business performance.
• Partner with QCP to develop, maintain and evolve frameworks, tools, guidelines and best practices.
• Drive best practices, analytical frameworks and capability development for Commercial Business Analysts across Sales Markets, enabling more consistent and impactful commercial decision-making.
• Provide analytical support and insights related to post-purchase customer experience, fulfilment, returns and customer behaviour.
• Support business reviews, hindsight analyses and strategic planning through fact-based recommendations.
• Contribute to the continuous development of analytical methods, tools, technologies and ways of working within the team.

WHO YOU WILL WORK WITH

You will be part of the Digital Commercial Analytics team within the Digital Unit in the Commercial function, working closely with global and local commercial stakeholders, analysts, data teams and digital functions.The team’s mission is to drive digital business performance through advanced analytics, strategic insights, and business cases that enable better decision-making across H&M’s global online business.

The role reports to the Digital Commercial Manager.

WHO YOU ARE

We believe you are a highly analytical and commercially minded person who enjoys solving complex business challenges through data and insights. You can connect customer behaviour, digital performance and commercial outcomes, translating findings into recommendations that create business impact.

You are comfortable working across functions, influencing stakeholders through a fact-based approach and communicating complex topics in a clear and engaging way.

We are looking for people with:

• 5+ years of experience within business analysis, commercial analytics, business controlling, commercial planning or a similar field.
• Strong understanding of digital business, e-commerce and customer behaviour
• Strong analytical capabilities and experience working with complex datasets.
• Strong understanding of commercial performance drivers, customer behaviour and digital business KPIs.
• Proven ability to develop business cases and translate insights into recommendations and actions.
• Experience using AI-enabled tools, automation and modern analytical capabilities to enhance analysis, improve ways of working and strengthen decision-making.
• Excellent communication and stakeholder management skills.
• Experience working with analytical tools and platforms such as Power BI, Excel, BigQuery and other data analysis tools.
• A collaborative mindset and a passion for driving business impact through insights.

Additional Information

This is a fulltime permanent role based in Stockholm, Sweden.

Diversity, Inclusion, and Innovation

At H&M Group,we'redeeply committed to fostering a Diverse & Inclusive environment. We actively seek out qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

Our commitment to an inclusive workplace drives our dynamic and forward-thinking culture. Regardless of your background, origin, or preferences, your application is warmly welcomed. We value diverse perspectives and skills, and every applicant contributes to our vibrant, creative community. Join us and be part of the futurewe'rebuilding.

Our Offer

At H&M Group,you'renot just joining a team -you'rejoining a value-driven culture and an expansive tech network. Enjoyperkslike staff discount cards, flexible work arrangements, wellness benefits, parental support, and more. Here,you'reencouraged to be yourself, experiment, and chart your own growth path. As you flourish, so do we, with opportunities to create tangible impacts and shape the future.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here .

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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