Paid Social & Creative Specialist

Viaplay Group; Stockholms kommun; On-site; SEK 600,000 - 760,000; Full time

Benefits offered by this job

30 days vacation

Pension & insurance

Wellbeing allowance

Learning culture

Unlimited Viaplay access

Job summary

Viaplay Group in Stockholm is seeking a Paid Social & Creative Specialist to lead paid social operations and performance creatives across markets. You will collaborate with local marketing teams, creative teams, our media agency and partners to drive subscriber growth and profitability.

The role requires strong ownership, collaboration, and the ability to turn insights into action while managing multiple campaigns and deadlines. The position is on-site in Stockholm with full-time hours.

Qualifications

• Bachelor's degree in marketing, economics or similar.
• At least 4 years of hands-on paid social experience with strong knowledge of Meta and familiarity with TikTok and/or Snapchat.
• Experience developing performance creatives, briefing creative teams and running creative tests.
• Hands-on experience with Smartly, including automated creative templates and DCO.
• Strong analytical skills using campaign data to improve performance.
• Strong planning, stakeholder management and communication skills.

Responsibilities

• Own paid social planning, activation and optimization across Meta, TikTok and Snapchat including Viaplay Store.
• Analyse and report on CPA, ROI and subscriber growth, adjusting budgets and priorities with the team.
• Improve creatives through audience insights and tests of messaging, formats and concepts.
• Own creative briefs and orders towards local marketing and creative teams, ensuring creatives meet our needs and are ready for launch.
• Manage and develop automated creative templates and DCO workflows in Smartly.
• Work with agency, partners and team specialists on campaign execution, tracking and new platform features.

Skills

Paid social

Meta

TikTok/Snapchat

Creative testing

DCO

Smartly

Analytics

Planning

Stakeholder mgmt

Communication

Education

Bachelor's degree in Marketing or Economics

Tools

Smartly

Adobe Creative Cloud

Job description

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Paid Social & Creative Specialist in our Stockholm office. This is a full‑time position with a full‑time on‑site office policy. Are you ready to hit play on an exciting career change?

The role

You will join our Central Performance Marketing team, driving subscriber growth and profitability for Viaplay across our markets. You will own our paid social operations and help develop our approach to performance creatives, working closely with team specialists, local marketing teams, creative teams, our media agency and partners.

As the main point of contact for paid social and performance creatives, you will:

• Own paid social planning, activation and optimization across Meta, TikTok and Snapchat, including Viaplay Store (movie rentals and purchases).
• Analyse and report on CPA, ROI and subscriber growth, adjusting budgets and priorities with the team.
• Improve our creatives through audience insights and tests of messaging, formats and concepts.
• Own creative briefs and orders towards local marketing and creative teams, ensuring creatives meet our needs and are ready for launch.
• Manage and develop automated creative templates and dynamic creative optimization (DCO) workflows in Smartly.
• Work with our agency, partners and team specialists on campaign execution, tracking and new platform features.

What we’re looking for

You combine strong paid social expertise with a good eye for creatives. You take ownership, collaborate well and turn insights into action, while managing multiple campaigns and deadlines.

We understand you may feel confident ticking certain boxes more than others, and we always keep an open mind in our recruitment process. To thrive in this role, we believe you bring:

• A bachelor’s degree in marketing, economics or similar.
• At least 4 years of hands‑on paid social experience, with strong knowledge of Meta and experience with TikTok and/or Snapchat.
• Experience developing performance creatives, briefing creative teams and running creative tests.
• Hands‑on experience with Smartly, including automated creative templates and DCO.
• Strong analytical skills, using campaign data to improve performance and guide budgets.
• Strong planning, stakeholder management and communication skills.

It’s a bonus if you have:

• An interest in sports and knowledge of the streaming or entertainment industry.
• Experience with Adobe Creative Cloud tools such as Photoshop, Premiere Pro and After Effects.
• A can‑do attitude, sense of humour and the ability to work humbly with others.

What we offer you

• 30days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
• We provide you with various wellbeing initiatives including wellness allowance.
• Our learning culture puts you in the driver’s seat of your own development.
• Entertainment is what we love, and entertainment is what we do.
• Unlimited access to Viaplay, including series & viewing events, new release movie rentals, linear channels and more.