CRM Manager

Viaplay Group; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Benefits offered by this job

30 days paid vacation

Pension & insurance

Parental leave pay lift

Wellbeing initiatives

Learning culture

Unlimited Viaplay access

Job summary

Viaplay Group in Stockholm is seeking a CRM Manager to lead customer messaging across Viaplay and Allente. You’ll craft copy, build campaigns in Adobe Campaign and optimize lifecycle programs across Nordic markets.

You'll work with Commercial, Content, Product and Tech teams to deliver data-driven communications that boost engagement and commercial performance. A hands-on marketer with strong copywriting and MA experience will thrive here.

Qualifications

• Two years+ experience in CRM or marketing automation in an international, multi-channel D2C or B2B setup.
• Strong copywriting skills and ability to create engaging customer messaging across digital channels.
• Analytical mindset with a passion for testing and optimization.
• Hands-on experience with MA platforms like Adobe Campaign, SFMC or MessageGears; SQL familiarity.
• Bachelor's or Master's degree in business, marketing or communication.

Responsibilities

• Write engaging copy for email, push, SMS, direct mail and other CRM channels.
• Build campaigns from scratch with audience targeting, rules and triggered messaging.
• Deliver lifecycle campaigns across Viaplay and Allente in the Nordics.
• Analyze performance, run A/B tests and optimize results.
• Ensure brand, legal and CRM process compliance.

Skills

Copywriting

Marketing Automation

Analytics

SQL

Multichannel

Project management

UX writing

Education

Bachelor's or Master's degree in business/marketing/communication

Tools

Adobe Campaign

Salesforce Marketing Cloud

MessageGears

Job description

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a CRM Manager to join on-site in our Stockholm office –are you ready to hit play on an exciting career change?

The Role

As a CRM Manager, you will work hands-on throughout the customer messaging process for Viaplay and Allente, from copywriting and message templates to campaign setup, execution and optimization. Working in Adobe Campaign, you will build and send personalized campaigns across channels, then analyze performance and apply learnings to improve future activities. You will work closely with Commercial, Content, Product and Tech teams to deliver relevant customer messaging in the Nordics.

Your responsibilities will include:

• Write engaging copy for email, push notifications, SMS, direct mail and other CRM channels
• Produce messages, including content, layout, assets and configuration
• Build campaigns from scratch, defining target audiences, business rules and both curated and triggered customer messaging
• Deliver lifecycle campaigns for Viaplay and Allente across multiple markets
• Analyze campaign performance, conduct A/B tests and continuously optimize results through data and insights
• Ensure all customer messaging follows brand guidelines, legal requirements and established CRM processes

We aspire to constantly improve and to learn something from everything we do.You will be challenged, and you will have loads of fun!

Whatwe’re looking for

You are structured, organized and forward-leaning with a go-getter attitude. Passionate about creating great customer messaging, you understand how relevant, data-driven communication strengthens the customer experience and commercial performance.

As a proactive, self-driven doer, you enjoy working hands-on with both copywriting and marketing automation. You combine creativity with analytical thinking and a keen eye for detail, always looking for ways to improve customer messaging, processes and results.

You bring:

• At least two years of work experience in CRM, Marketing Automation or digital marketing within an international, multi-channel D2C and/or B2B environment
• Strong copywriting skills and experience creating engaging customer messaging across digital channels
• An analytical and commercial mindset with a passion for testing, learning and continuous optimization
• Hands-on experience with Marketing Automation platforms (e.g. Adobe Campaign, Salesforce Marketing Cloud or MessageGears) and familiarity with SQL
• A bachelor's or master's degree in business, marketing, communication or a related field
• Fluent in Swedish and English, both written and spoken
• A genuine interest in movies, TV series and/or sports

It’s a bonus if you have:

• Project management of complex CRM or marketing automation initiatives, such as implementing new datasets, system functionality or processes
• An eye for UX and UX writing
• Hands-on knowledge of campaign management, CMS and translation tools
• Comfortable collaborating with cross-functional stakeholders

Most of all, you are curious and keen to learn!

Whatweoffer you

• We’ve got you covered!
• 30days of paid vacation every year
• an attractive pension and insurance scheme
• generous parental leave pay lift.
• Your wellbeing matters.
• We provide you with various wellbeing initiatives including wellness allowance.
• A safe space to grow and up-skill.
• Our learning culture puts you in the driver’s seat of your own development.
• Entertainment is what we love, and entertainment is what we do.
• So, unlimited access to Viaplay seems only fair for you to get to know the product –including series & viewing events, new release movie rentals, linear channels and more.