Paid Social & Creative Growth Specialist

Viaplay Group; Stockholms kommun; On-site; SEK 600,000 - 760,000; Full time

Benefits offered by this job

30 days vacation

Pension & insurance

Wellbeing allowance

Learning culture

Unlimited Viaplay access

Job summary

Viaplay Group in Stockholm is seeking a Paid Social & Creative Specialist to lead paid social operations and performance creatives across markets. You will collaborate with local marketing teams, creative teams, our media agency and partners to drive subscriber growth and profitability.

The role requires strong ownership, collaboration, and the ability to turn insights into action while managing multiple campaigns and deadlines. The position is on-site in Stockholm with full-time hours.

Qualifications

• Bachelor's degree in marketing, economics or similar.
• At least 4 years of hands-on paid social experience with strong knowledge of Meta and familiarity with TikTok and/or Snapchat.
• Experience developing performance creatives, briefing creative teams and running creative tests.
• Hands-on experience with Smartly, including automated creative templates and DCO.
• Strong analytical skills using campaign data to improve performance.
• Strong planning, stakeholder management and communication skills.

Responsibilities

• Own paid social planning, activation and optimization across Meta, TikTok and Snapchat including Viaplay Store.
• Analyse and report on CPA, ROI and subscriber growth, adjusting budgets and priorities with the team.
• Improve creatives through audience insights and tests of messaging, formats and concepts.
• Own creative briefs and orders towards local marketing and creative teams, ensuring creatives meet our needs and are ready for launch.
• Manage and develop automated creative templates and DCO workflows in Smartly.
• Work with agency, partners and team specialists on campaign execution, tracking and new platform features.

Skills

Paid social

Meta

TikTok/Snapchat

Creative testing

DCO

Smartly

Analytics

Planning

Stakeholder mgmt

Communication

Education

Bachelor's degree in Marketing or Economics

Tools

Smartly

Adobe Creative Cloud

Job description

Viaplay Group in Stockholm is seeking a Paid Social & Creative Specialist to lead paid social operations and performance creatives across markets. You will collaborate with local marketing teams, creative teams, our media agency and partners to drive subscriber growth and profitability.

The role requires strong ownership, collaboration, and the ability to turn insights into action while managing multiple campaigns and deadlines. The position is on-site in Stockholm with full-time hours.