Paid Media Specialist

Axo Group; Stockholms kommun; On-site; SEK 450,000 - 650,000; Full time

Job summary

Axo Group, a Nordic digital finance platform, is expanding its paid media capabilities across three consumer brands in personal finance, energy and insurance. You will work hands-on in the accounts and own the media buying decisions.

This role focuses on Google Ads (50-70%), paid social (20-30%), and other digital channels. You will track performance, implement tracking, and produce simple assets with AI, collaborating with brand owners.

Qualifications

• 2-5 years hands-on with Google Ads search accounts of meaningful size (≥100,000 SEK).
• Experience with Meta ads; TikTok ads preferred.
• Ability to explain bidding decisions in terms of marginal return.
• Comfort with spreadsheets and data.
• Experience using AI to analyze accounts and build workflows.

Responsibilities

• Google Ads across three brands and three markets. Structure, keywords, bidding, negatives, budget pacing etc.
• Paid social. Meta at the core, TikTok where it runs. Audiences, creative testing, and the discipline to stop what doesn't work.
• Weekly numbers. Cost, volume, CPA and results per brand and market, reported without being asked and with a view on what to do next.
• Tracking. Conversion setup, feeds, UTM discipline, and enough understanding of the data flow to spot when a number stops making sense.
• Creative. You produce simple assets yourself with AI (ad variants, statics, edits) and brief larger productions.

Skills

Google Ads

Paid social

Analytics

Spreadsheets

AI workflows

Swedish language

Drive and ambition

Education

Education in business/data science/economics/marketing/engineering

Tools

Google Ads (Search)

Meta Ads

TikTok Ads

AI workflows

Job description

Axo Group is a Nordic digital finance platform: loans, credit cards, insurance, electricity and personal finance across four markets. We’re strengthening our paid media capability across three consumer brands in personal finance, energy and insurance comparison across the Nordics. This is a new role in a growing marketing team. You work hands-on in the accounts.

WHAT YOU'LL DO

Roughly 50-70% Google Ads, around 20-30% paid social, the rest general digital marketing.

• Google Ads across three brands and three markets. Search first: structure, keywords, bidding, negatives, budget pacing etc.

• Paid social. Meta at the core, TikTok where it runs. Audiences, creative testing, and the discipline to stop what doesn't work.

• Weekly numbers. Cost, volume, CPA and results per brand and market, reported without being asked and with a view on what to do next.

• Tracking. Conversion setup, feeds, UTM discipline, and enough understanding of the data flow to spot when a number stops making sense.

• Creative. You produce simple assets yourself with AI (ad variants, statics, edits) and brief larger productions.

You’re accountable for the gross profit your channels deliver. You work with the two people who own the brand results: they set the priorities, you decide how the media gets bought, and you push back when the plan and the numbers disagree.

WHAT WE'RE LOOKING FOR

• Fluent Swedish. You write the ad copy yourself, mostly in Swedish.

• 2-5 years hands-on with Google Ads search accounts of meaningful size (100.000 sek or more), in-house or at an agency. You can explain a bidding decision in terms of marginal return. Meta at working level.

• Drive and ambition. You proactively ask to better understand your surroundings and suggest improvements as you see them.

• You feel at home with spreadsheets and platform data. You notice when something moves before anyone reports it.

• AI as a working tool. You use AI agents connected to ad platforms and data (for example via MCP) to analyse accounts, build reports, generate ad variants and automate routine work, and you can show workflows you've built yourself.

• Nice to have: Education within fields such as business, data science, economics, marketing or engineering. Experience from regulated categories (finance, insurance, energy, gambling), running paid for several brands at once.

How we work: we steer by results, not activity. We run things ourselves and test fast. We say it early when numbers are bad, and bring a proposal.

WHY AXO

• Real ownership. You see the effect of your own decisions in the numbers.

• AI-first is how we work, with room to build your own workflows.

• Short distance to decisions. You work directly with the brand owners and report to the Group CGO.