Ads Specialist

Like IT Global; Malmö kommun; Hybrid; SEK 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation

Real client budgets

Fast-growing team

Job summary

Like IT Global is seeking an Ads Specialist to manage paid campaigns across Google, Meta, and LinkedIn for B2B clients with real budgets. You own strategy, setup, daily optimisation, and monthly reporting.

You will monitor CPL and ROAS, audit conversion tracking and pixels, write compelling ad copy, and brief the creative team. This fully remote role serves Swedish and international clients with flexible hours. Experience with Google Ads and strong English writing are essential.

Qualifications

• 1+ years of hands-on paid ads experience (Google Ads required).
• Solid understanding of conversion tracking, pixels, and attribution models.
• Experience managing monthly ad budgets of 5,000 kr or more.
• Analytical mindset — comfortable reading data and making optimisation decisions.
• Good written English; Swedish is a plus.

Responsibilities

• Build and launch campaigns on Google Ads (Search, Display, YouTube, Performance Max).
• Run Meta Ads (Facebook & Instagram) and LinkedIn campaigns for B2B lead gen.
• Write compelling ad copy and brief the creative team on visuals.
• Monitor performance daily and optimise for CPL, ROAS, and conversions.
• Set up and audit conversion tracking, pixels, and Google Tag Manager.
• Deliver clear monthly client reports with insights and next steps.
• A/B test ad creatives, audiences, and landing pages continuously.
• Stay on top of platform updates, new ad formats, and algorithm changes.

Skills

Paid ads experience

Analytics mindset

English proficiency

Swedish language (nice)

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Production Remote Paid Media Competitive Pay

ADS SPECIALIST

Manage paid advertising campaigns across Google, Meta, and LinkedIn for real B2B clients with real budgets.

About the Role

As an Ads Specialist at Like IT Global you manage paid campaigns for our clients. You own strategy, setup, daily optimisation, and monthly reporting across multiple platforms. Our clients are primarily B2B companies in Sweden and internationally who need lead generation and sales from paid media.

You'll have direct access to client ad accounts and real budgets from day one. Your success is measured in CPL, ROAS, and client satisfaction.

Platforms You'll Work On

Google Search

YouTube Ads

Meta (FB/IG)

LinkedIn Ads

TikTok Ads

Google Search YouTube Ads Meta (FB/IG) LinkedIn Ads TikTok Ads Google Display

What You'll Do

• Build and launch campaigns on Google Ads (Search, Display, YouTube, Performance Max)
• Run Meta Ads (Facebook & Instagram) and LinkedIn campaigns for B2B lead gen
• Write compelling ad copy and brief the creative team on visuals
• Monitor performance daily and optimise for CPL, ROAS, and conversions
• Set up and audit conversion tracking, pixels, and Google Tag Manager
• Deliver clear monthly client reports with insights and next steps
• A/B test ad creatives, audiences, and landing pages continuously
• Stay on top of platform updates, new ad formats, and algorithm changes

Requirements

• 1+ years of hands-on paid ads experience (Google Ads required)
• Solid understanding of conversion tracking, pixels, and attribution models
• Experience managing monthly ad budgets of 5 000 kr or more
• Analytical mindset — comfortable reading data and making optimisation decisions
• Good written English; Swedish is a plus

Nice to Have

• Google Ads certification (Search, Display, or YouTube)
• Experience with LinkedIn Ads or TikTok Ads
• Familiarity with GoHighLevel or HubSpot CRM
• Basic knowledge of landing page CRO

What We Offer

• Competitive compensation — discussed based on experience and skill level
• Fully remote position with flexible working hours
• Real client accounts and meaningful budgets from day one
• Fast-growing team where good work is quickly recognised
• Career growth opportunities as the team expands