OOH & DOOH Programmatic Campaign Lead

Publicis Groupe ANZ; Stockholms kommun; Hybrid; SEK 500,000 - 700,000; Full time

Benefits offered by this job

Generous benefits package

Global AI learning platform

Flexible working

Work anywhere for six weeks a year

Mental health initiatives

Job summary

Publicis Groupe ANZ in Sweden is seeking an experienced OOH & Print Manager who will lead data-driven media strategies and innovative campaigns. You will be responsible for the entire campaign lifecycle, collaborating with teams to deliver on client objectives.

The ideal candidate will have at least 4 years of experience in OOH/DOOH media planning, alongside a strong analytical mindset and fluency in English and Swedish. We value creativity and collaboration in our ongoing transformation journey.

Qualifications

• 4+ years of experience within OOH/DOOH media planning, digital marketing, or programmatic buying.
• Strong familiarity with modern OOH buying tools and experience with DSPs/SSPs.
• Excellent data literacy with experience in reporting dashboards.

Responsibilities

• Champion holistic outdoor strategies that align with client business goals.
• Take ownership of the campaign lifecycle from client briefs to activation.
• Conduct in-depth analysis and generate actionable insights.

Skills

OOH/DOOH media planning

Digital marketing

Programmatic buying

Data analysis

Fluent in English and Swedish

Education

Bachelor’s degree in Business or Marketing

Tools

Modern OOH buying tools

DSPs/SSPs (e.g., Vistar, Perion)

Job description

Publicis Groupe ANZ in Sweden is seeking an experienced OOH & Print Manager who will lead data-driven media strategies and innovative campaigns. You will be responsible for the entire campaign lifecycle, collaborating with teams to deliver on client objectives.

The ideal candidate will have at least 4 years of experience in OOH/DOOH media planning, alongside a strong analytical mindset and fluency in English and Swedish. We value creativity and collaboration in our ongoing transformation journey.